Seminars

Thursday, Jan. 12, 2023

What is ARRO? Is it Right for my Store?

Deb Colgrove - ARRO
8:00 a.m. - 9:15 a.m.
Room 137

Introduce ARRO buy group and how it fits with today's retailers and manufacturers. Explain the office operations, cost, dividends and benefits associated with being part of a MEMBER-Owned buying group.

5-level Digital Ad Strategy That Generates Consistent Results

EJ Saunders - Blaze Digital Solutions
8:00 a.m. - 9:15 a.m.
Room 136

Our presentation will walk through the exact process we take our clients through to develop a specific digital ad strategy that will help to generate leads (collecting emails or phone numbers) and then take those leads and create customers. We will also talk about the types of content that should be delivered at each level.
Our aim is to educate business owners in this space on how to best utilize the current ad platforms to generate sales consistently and predictably. This strategy is the same pre-pandemic, during pandemic and post pandemic. We will include case studies from current and past clients to showcase results from these strategies.

Second Level Market Protection - Intellectual Property for Core Products

Steven Shipe - Barnes & Thornburg
8:00 a.m. - 9:15 a.m.
Room 135

As a product developer, you are continually bringing new ideas to market. Yet, some of those product designs are more central to your business plan than others, and require a different approach to brand and market protection, including in the approach to patents and trademarks. A business-tailored approach requires a keen knowledge of the marketplace coupled with a meaningful understanding of the market protection options. This presentation will consider how the intellectual property approach to core products can (and should) differ from more routine products.

Winning Archery Form - How to Find It and Make It Work For You

George Ryals IV - Last Chance Archery
8:00 a.m. - 9:15 a.m.
Room 134

GRIV will show you how to find the archery form that works for you and illustrate how form relates to stability and shot execution. You will learn to be as steady as possible and get perfect release timing.

Unlock the Power of Your Customer to Drive Your Store's Success

Oliver Fischer - Peak Strategic Insights
8:00 a.m. - 9:15 a.m.
Room 133

Join Oliver Fischer as he explains the value of using consumer data to drive retailer sales and customer loyalty. Understand all aspects of your customer and how they interact with your store. Understand why they shop at your store, how to build customer loyalty, in-store and online customer purchase motivators, and trends in the marketplace. Your customer wants to be heard and, if given the opportunity, is eager to share their thoughts with you. Peak Strategic Insights stands ready right now to help you understand all aspects of your customer so as to drive your store's success.

Friday, Jan. 13, 2023

The ATA Retirement Plan Program and Changes to the Retirement Plan Arena

Kevin Handford and Tim DiSette- Handford Financial
8:00 a.m. - 9:15 a.m.
Room 137

The Archery Trade Association’s 401(k) Program is uniquely positioned to bring significant value to members of the Association. Our team of financial experts will highlight the benefits of the ATA’s retirement plan program and how it can best be utilized by member companies. Additionally, significant changes around the 401(k) and Qualified Retirement Plan arena are likely. We will give an overview of the implications of recent legislation, focusing on the tax and retirement plan aspects that will most impact the individual members and the business owner members of ATA.

Marketing Through Your State Fish & Wildlife Agency

Brian Blank - KY Fish & Wildlife
8:00 a.m. - 9:15 a.m.
Room 136

Learn how to grow your brand and your business by marketing through your state fish and wildlife agency who can serve as the bridge to growing your business and increased recognition of your brand.

Nutrition Trends for Hunting and the Outdoors

Dallin Albrecht - MTN OPS
8:00 a.m. - 9:15 a.m.
Room 135

This session will cover branding strategy, outdoor/hunting industry trends and knowledge to help your customers feel and perform better physically in the outdoors.

Expand Your Markets with Non-Lethal Self Defense Products

Daniel Brass - Mace
8:00 a.m. - 9:15 a.m.
Room 134

Daniel Brass discusses training, teaching and selling products in non-lethal self defense, focusing on situational awareness, threat assessment and everyday carry options.

Brand and Digital Legal Compliance

Steve Baird & Tyler Thompson - Greenberg Traurig, LLP
8:00 a.m. - 9:15 a.m.
Room 133

What you need to know to protect your brand and comply with ever-changing applicable laws. Stephen Baird and Tyler Thompson from renowned international law firm Greenberg Traurig will present on legal compliance concerns that should be top-of-mind for archery and outdoor retailers. Special attention will be given to trademark and branding, website compliance, eCommerce, and data privacy and security concerns.