Trade Show

Shop the ATA Trade Show’s Innovation Zone and Featured Products

Find great archery and bowhunting products for your shelves and customers at the 2018 ATA Trade Show.
Photo Credit: Shane Indrebo

Author: Cassie Scott

The 2018 ATA Trade Show offers nonstop excitement, with exceptional innovators pulling you one way and cool, profitable products yanking you another.

Among all the organized chaos sits the Innovation Zone and Featured Products areas, which help you and other archery retailers find great products for your shelves and customers. How do these two popular destinations differ and why should you visit them? Let’s explain.

Innovation Zone


Even though these entrepreneurs don't have a complete booth, they’re eager to showcase their cool, innovative archery product to retailers and manufacturers. Photo Credit: Shane Indrebo.

The Innovation Zone was created in 2010 to help young, innovative manufacturers and entrepreneurs get the industry’s attention. The “Zone” gives fledgling manufacturers a high-profile place to display their creative products on or near the Trade Show floor. Although these companies aren’t ready to invest in a Trade Show booth, they’re eager to showcase their pioneering products to retailers and manufacturers.

With 30 companies staffing the sold-out Innovation Zone, you’re sure to find some great new products your customers will love. Furthermore, 24 of those 30 companies are making their ATA Trade Show debut. If their products prove praiseworthy, place an order and kick-start their dreams.

You’ll find plenty of new gear and gadgets to inspect and evaluate. Check them out in exhibit halls I and J from 8:30 a.m. to 6 p.m. on Thursday and Friday, and 8:30 a.m. to 4 p.m. Saturday.

Featured Products

Centrally located in exhibit hall F, Featured Products is open for viewing from 8:30 a.m. to 6:00 p.m. on Thursday and Friday, and from 8:30 a.m. to 4:00 p.m. Saturday. Photo Credit: Shane Indrebo.

Featured Products helps retailers focus on products that will intrigue their customers. With no salespeople or exhibitors around, the Featured Products area offers a relaxed environment where attendees can leisurely but efficiently prowl its aisles for a well-rounded view of the Show’s top products. This simple format ensures a no-guilt “shopping experience.” After your inspections and sniff tests, follow up with the manufacturers at their booths.

Featured Products has over 250 displays atop 900 feet of table space covering 30 floor spaces. Products on these tables can be big, small, new or classic. Each is identified by a placard that lists the product, and the manufacturer’s name and booth number. Exhibitors leave pamphlets, information sheets or business cards for further information.

The Featured Products area is centrally located in Exhibit Hall F, and is open from 8:30 a.m. to 6 p.m. on Thursday and Friday, and from 8:30 a.m. to 4 p.m. Saturday.

Make it a priority to visit both areas at the 2018 Trade Show. You’ll be glad you did. Use the ATA Trade Show’s mobile app to easily navigate from one area to the other – and the entire Show floor, for that matter.

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