Aimie Loehnig is from east central Missouri. She joined the Archery Trade Association in May 2022 to create, collaborate and manage marketing plans and initiatives for the ATA and Bowhunters United. As a marketing and communications manager, Loehnig will focus on building brand awareness and advocating for BU through detailed task management of events, campaigns, social media platforms, marketing materials, communication strategies and industry connections. She is committed to helping the ATA and BU serve as reliable, trustworthy and knowledgeable sources for the bowhunting community.
Growing up in the small, rural town of High Hill, Loehnig grew a love and appreciation for exploring the outdoors and hunting from an early age. While in the woods, she shared many memories and gained life lessons from her biggest role model, her dad. From firearms to archery, the two have enjoyed harvesting many whitetail deer, turkeys, doves, and even a few black bears together.
Because of her passion for the outdoors, hunting, and agriculture, Loehnig worked in the meat processing industry for over six years while she was attending high school and college, with roles that included butchering, processing, slaughtering, and office and marketing management. In May 2021, Loehnig graduated from the University of Missouri, where she earned a Bachelor of Science in Agriculture with emphasis areas in agribusiness, communications and hospitality.
While in her last semester of college, Loehnig was hired by American Outdoor Brands as a marketing coordinator for their firearm security and accessory brand, Lockdown. While at Lockdown, she networked with top-tier firearm influencers, planned events, executed year-long marketing plans, coordinated giveaways, aided in product development, and tracked and planned an over half a million-dollar budget.
Loehnig now lives on a row crop and cow-calf farming operation with her husband, where they carry on a fourth generation farming legacy. During her spare time, she enjoys spending time with her friends and family, riding side-by-sides, and checking cows.