January 11-13, 2023
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Allison Jasper – a Buffalo, New York, native – joined the Archery Trade Association in May 2017 to create and manage strategic marketing plans for the ATA’s outreach, education and consumer-driven programs and digital properties and was promoted to Senior Director of Marketing & Communications in Feb. 2018 to lead the marketing and communications efforts for the ATA as a whole.
Allison strives to maintain the ATA’s brand integrity in all aspects of the organization from Trade Show and membership to the education and outreach programs. She leads the Marketing & Communications staff to provide relevant and meaningful content, marketing assets and customer experiences to the ATA membership and industry.
Allison has been around outdoorsmen all her life. Most men in her family are avid hunters, and they own hunting property in New York state’s Southern Tier. Since joining the ATA, Allison eagerly learned all she could about archery, bowhunting and the sports’ dynamic industry.
Allison graduated in 2009 with a bachelor’s degree in marketing from Canisius College in Buffalo. Upon graduation, she was hired by the NFL’s Buffalo Bills, where she interned in 2008. While with the Bills, Allison led the team’s philanthropic programs and consulted players on their charitable work. She also helped execute the NFL’s national initiatives in the Buffalo community.
After the 2013 season, Allison left the Bills to work for a marketing agency in Charlotte, North Carolina. There she served as a senior account executive for a financial services client, focusing on digital and traditional marketing.
Before joining the ATA, Allison worked with the American Cancer Society as a community manager for the Making Strides Against Breast Cancer campaign. She served on national workgroups in sponsorships, digital marketing and customer experience.
Allison lives in western Tennessee with her husband, Mike, a college football coach; and their rescue dog, Caine. During her spare time, Allison loves hiking with her dog and trying new recipes in the kitchen. She also returns to Buffalo whenever possible to visit family and friends.