January 11-13, 2023
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Allison Jasper is a native of Buffalo, New York. She joined the Archery Trade Association in May 2017 to create and manage strategic marketing plans for the ATA’s outreach, education and consumer-driven programs and digital properties and was promoted to Senior Director of Marketing & Communications in February 2018 to lead the marketing and communications efforts for the ATA as a whole.
Jasper strives to maintain the ATA’s brand integrity in all aspects of the organization from Trade Show and membership to the education and outreach programs. She leads the Marketing & Communications staff to provide relevant and meaningful content, marketing assets and customer experiences to the ATA membership and industry.
Jasper graduated in 2009 with a bachelor’s degree in marketing from Canisius College in Buffalo. Upon graduation, she was hired by the NFL’s Buffalo Bills, where she interned in 2008. While with the Bills, Jasper led the team’s philanthropic programs and consulted players on their charitable work. She also helped execute the NFL’s national initiatives in the Buffalo community.
After the 2013 season, she left the Bills to work for a marketing agency in Charlotte, North Carolina. There she served as a senior account executive for a financial services client, focusing on digital and traditional marketing.
Before joining the ATA, she worked with the American Cancer Society as a community manager for the Making Strides Against Breast Cancer campaign. She served on national workgroups in sponsorships, digital marketing and customer experience.
Jasper lives in West Tennessee with her husband, Mike, a college football coach; daughter, Davis; twins, Millie and Sam; and their rescue dog, Caine. During her spare time, she bowhunts as much as she can and spends time exploring the outdoors with her young family.