January 11-13, 2023
The 2019 Bowhunting Reactivation Study analyzes email marketing trends and themes. The study, conducted by Responsive Management, found that emails mentioning time, nature and recreation were more likely to buy a bowhunting license than those who received messages referring to bowhunting’s heritage, challenges or social elements. The study also found that bowhunters preferred social, nature and recreation themes in the messages.
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