ATA 2019 Bowhunting Reactivation Study

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The 2019 Bowhunting Reactivation Study analyzes email marketing trends and themes. The study, conducted by Responsive Management, found that emails mentioning time, nature and recreation were more likely to buy a bowhunting license than those who received messages referring to bowhunting’s heritage, challenges or social elements. The study also found that bowhunters preferred social, nature and recreation themes in the messages.

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January 7-9, 2022

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