David Fee


David Fee is senior vice president of sales and marketing for Bowtech Archery, a family of brands that also includes Ripcord, Black Gold, Tight Spot, Diamond Archery and Excalibur Crossbows. He joined Bowtech in January 2018, and joined the ATA Board in February.

Before working at Bowtech, Fee was vice president of sales and marketing for Benchmade Knife Co. He previous worked in sales, marketing and product roles at Nike, Yakima Products and the Ford Motor Co. Fee holds a bachelor’s degree from Boston College and an MBA from the Kellogg Graduate School of Management at Northwestern University.

“Bowtech is proud to be a member of the ATA,” Fee said. “We represent several prominent brands in the industry. Therefore, we have a responsibility to help address critical issues facing our industry. We will do our part to bring more consumers into archery, and make manufacturers and retailers more successful in the process.”

Fee previously served on similar directory boards in the cycling, and knife and tool industries. He said both industry trade groups increased participation and grew their markets through communication and legislative efforts. He’s confident that archery’s markets can enjoy similar success.

January 7-9, 2022

Louisville, Kentucky