January 7-9, 2021
Rob Kaufhold is president of Lancaster Archery Supply Inc., in Lancaster, Pennsylvania, which he launched as an archery shop in June 1983, one month after graduating college with a business-management degree. Kaufhold’s company has become one of the world’s largest distributors of quality archery equipment, working with over 900 manufacturers worldwide.
Kaufhold is also an accomplished bowhunter and target archer. As a high-school senior, he won the NAA National Intermediate archery championships, ranking him No. 1 among high school archers nationwide.
He was elected to the ATA Board in April 2014, and re-elected in 2017. His term runs through March 31, 2021. Upon his Board election, Kaufhold said he looked forward to working with the ATA and fellow Board members to raise awareness and participation in “archery as a sport.” He said many potential customers are still out there waiting to discover archery, but he also wants more people in the industry to pursue growth opportunities through target and recreational archery.
Kaufhold believes his team at Lancaster Archery can benefit the ATA in those efforts. “At this time, my day-to-day responsibilities at the company are less than before, so I have more time to work on projects for the ATA, USA Archery and other groups to do what’s best for the industry and our sports,” he said. “I’m excited about being an ambassador of archery as a sport in 3-D and target competition, as well as bowhunting.”
Kaufhold said he’s impressed with the working relationships ATA has developed with state wildlife agencies, as well as lawmakers and federal agencies in Washington, D.C. “I want to help the ATA become an even greater catalyst for everyone in archery,” he said.