January 7-9, 2022
Ryan Shutts is the merchandising director for Cabela’s, a multi-channel retailer based in Sidney, Nebraska. Cabela’s is known as the “World’s Foremost Outfitter” of hunters, anglers and outdoorsmen. Shutts joined Cabela’s in 1999, and was appointed to the ATA Board of Directors in April 2017. His term runs through March 31, 2021.
As Cabela’s merchandising director, Shutts participates in internal initiatives, and develops strategies to increase growth and satisfy customers. He began working for Cabela’s while pursuing his degree at the University of Nebraska at Kearney. Since joining the company, he has worked in several departments, including dogs, archery, optics, waterfowl, fishing, camping, big- and small-game hunting, and more. His previous roles include director, category buyer and internet product manager. He also held positions in Cabela’s archery and hunting departments.
Shutts enjoys all aspects of the archery industry, especially working with manufacturers, distributors, state agencies, sales-rep groups, and retailers large and small. He believes the industry’s many groups must work together to ensure archery’s continued growth.
“We can all play a part in the future of archery and bowhunting,” Shutts said. “Getting anyone to hunt or participate in a shooting activity, like a 3-D shoot, with any kind of bow, is a win for the sport’s future.”
Shutts hopes to help the ATA boost bowhunting and archery participation by educating others about the joys of archery, bowhunting and time spent outdoors.
“My position on the Board is very important to me,” Shutts said. “The ATA is a great organization that’s focused on the future of archery as a sport and industry.”