Samantha Seaton

Academy and Community Program Manager

Contact Information

Toll Free 866-266-2776 Ext. 133

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Samantha Seaton joined the Archery Trade Association in September 2018 to help ATA members and partners recruit and retain archers and bowhunters through diverse, customer-focused workshops such as Explore Bowhunting, Explore Bowfishing and other next-step archery-training academies.

Before joining the ATA, Sam worked for the Kentucky Department of Fish and Wildlife Resources as an R3 specialist. In that role, she launched and coordinated learn-to- hunt, fish and shoot programs in the Louisville area. Two of the biggest programs she coordinated, Field to Fork and Hook and Cook, help recruit and retain adult hunters and anglers. These programs feature hands-on instruction in scouting for game/fishing spots, equipment use and selection, and preparing game and fish meals.

Before becoming the KDFWR’s R3 specialist, Sam also served the agency in several capacities. She started as a volunteer intern at the Salato Wildlife Education Center, where she taught archery, gun safety and nature classes at KDFWR conservation camps for middle-school kids. She also used her skills as an aquatics educator to teach fishing programs for Louisville-area camps, school groups and outdoor-recreation groups.

Sam’s passion and love for archery and bowhunting surfaced when she was 18. Her experiences as a late-blooming archer will help her facilitate programming that reaches diverse, nontraditional audiences. She hopes these programs get participants excited about archery and bowhunting, and confident and comfortable enough to pursue the activities on their own.

Sam is from Louisville, where she lives with her significant other, Zach, and several rescue animals. She enjoys all things outdoors, and loves to learn new ways to prepare fish and game she and Zach harvest.

She graduated from the University of Louisville with a bachelor’s degree in biology, with an ecology concentration.

January 7-9, 2022

Louisville, Kentucky