Steve Lambeth

Steve Lambeth is the national sales manager for Wildlife Research Center, leaders in the scent and scent elimination category. 2023 marks the 40th year anniversary of Wildlife. In his role Lambeth is responsible for strategically developing sales and marketing initiatives for all distribution channels.

After college Lambeth began his working career at Daws Manufacturing, the pioneer of tread plate aluminum truck tool boxes. He served as regional account manager and national sales manager. He later accepted the task of developing and launching Daws new Industrial brand of tool boxes. In 1995 Lambeth accepted a position with Code Blue Scents, which a few years later was acquired by Pradco Outdoor Brands. During Lambeth’s 25 years of service he was heavily involved in manufacturing, sales, new product development and the overall financial success of the company. Lambeth’s experience is very diverse, which he contributes to helping him understand the importance of educating and promoting the archery and hunting industry.

“I am honored to serve our ATA members and work with our industry leaders to promote and implement positive changes in this sport,” Lambeth said. He feels it’s imperative we evaluate the issues and challenges, and explore opportunities, to enhance the growth and health of the archery industry. The landscape of our industry is changing and affecting hunter participation. We must understand the needs of retailers and our consumers for our sport to thrive in this rapidly changing environment. Lambeth believes his experience will be helpful in achieving strategic goals that will benefit our manufacturers, retailers and consumers.

Lambeth is an avid bow hunter and loves hunting deer, elk and turkey. His passion is in educating others, particularly young people, to get them excited and passionate about the outdoors. Steve and his wife Gail live in Helena, Alabama, where he spends time hunting, fishing, and coaching sports with their grandchildren.