ATA ePRO can make that job even easier. This software was designed by archery shop owners for archery shop owners, and it can integrate with your existing point-of-sales system. Its advanced POS system automatically updates your shop’s inventory, and you can program it to suggest purchase orders based on your desired minimums and maximums for each product. Barring the unforeseen, you’ll never again be left with empty pegs.
Look around your store. Are you carrying overwhelming, underwhelming or just enough product options? Identify good, better and best-selling products in each category you carry. Also identify the products that offer your highest profit margins. If a product’s profit margin is only 20 percent, consider dropping it in favor of more profitable products.
The timing of when you offer products can also boost sales. Newly released products get all the buzz, especially on social media, and customers are eager to own the latest and greatest from their favorite brands. You can prepare for that frenzy by attending the annual ATA Trade Show, testing the newest bows and accessories, and ordering those worthy of your shop.
For more in-depth tips for streamlining product lines, take advantage of ATA’s Retail Growth Initiative. The RGI program is free for ATA members, and helps retailers maximize their strengths and explore innovative ways to serve new and potential customers. RGI helps identify your selling strengths and installs systems that make your shop more efficient and profitable.
And while you’re at it, analyze all your programs. You might stock perfect amounts of product, but if your customers aren’t “archery-hungry” your shelves will stay full. Leagues and lessons with certified instructors help create customers. You could also bring in wildlife experts to host seminars, which coaxes bowhunters into the store to try new things like bowfishing.
For a more in-depth look at how to streamline product lines, take advantage of engaging with other ATA member retailers on ATA Connect. ATA Connect is free for ATA members and helps retailers explore new methods for serving new and potential customers by creating discussion with retailers like you.