Explore Bowhunting helps educators, instructors and program leaders teach students bowhunting skills. Twenty-two states have adopted Explore Bowhunting, and now the Spanish-translated course materials are flying off shelves, especially in Texas.
Overall, by targeting an important audience –Hispanics are the United States’ fastest-growing minority group – the ATA hopes to boost bowhunting among Spanish-speaking people. In turn, that’s more customers to boost the archery and bowhunting industry. Photo Credit: John Hafner.
What does that mean for your business and the archery and bowhunting industry? Explore Bowhunting helps create:
- New customers.
- A diverse audience.
- More conservation-minded archers.
- More equipment sales.
- More participation in classes.
- More license-buyers for wildlife agencies.
- More help for multilingual archery instructors.
Overall, by targeting an important audience – Hispanics are the United States’ fastest-growing minority group – the ATA hopes to boost bowhunting among Spanish-speaking people. In turn, that’s more customers to boost the archery and bowhunting industry.
“Resources and opportunities in a native language provide a more comfortable atmosphere for beginners,” said Josh Gold, ATA’s education programs manager. That’s why the ATA created Explora Caza Con Arco, the Spanish version of ATA’s popular “Explore Bowhunting” program. Photo Credit: ATA.
“Bowhunting and archery programs are interesting and appealing beyond the ‘traditional’ audience associated with hunting,” said Josh Gold, ATA’s education programs manager. “Many people would like to get into hunting for a variety of reasons, and barriers, such as language, can deter this.”
Gold said it’s important to reduce or eliminate participation barriers to attract new archers and bowhunters. That’s why the ATA created Explora Caza Con Arco. Language should never be a barrier to bowhunting, and the industry needs to target nontraditional groups to keep boosting participation.
“Resources and opportunities in a native language provide a more comfortable atmosphere for beginners,” Gold said. “Tailored programs also provide opportunities for new mentors and instructors.”
Bowhunting has widespread appeal because it’s a traditional activity with low startup costs. It’s also quiet, so it provides all the excitement of shooting sports without the noise and recoil of firearms. Plus, bowhunting helps show people where their food comes from, and gives them opportunities to shoot and practice in large groups or social settings while learning to bowhunt. The activity also appeals to families because multiple generations can participate.
ATA members can take advantage of these trends by reaching out to Spanish-speaking people. Open your doors to nontraditional audiences who need your service, support and equipment, whether it’s for beginners, women or families. That outreach benefits your business, and the archery and bowhunting community.
The ATA offers Explore Bowhunting and Explora Caza Con Arco free to ATA members, state wildlife agencies, federal agencies, and nongovernmental organizations.