Trade Show

The 2019 Trade Show Seminar Lineup is Here!

Connect with peers and expand your knowledge at the ATA Trade Show’s morning seminars.
Photo Credit: ATA

Author: Cassie Scott

Are you eager to learn new insights at the 2019 ATA Trade Show, Jan. 10 to 12 in Louisville, Kentucky? If so, the ATA’s seminar series has you covered.

ATA staff members, led by Kurt Smith, ATA’s director of industry relations, selected several qualified candidates to present seminars on coaching, bow tuning, sales and marketing, and current industry trends. The presenters are ATA members and representatives, and folks from the ATA’s partner organizations.

By attending a seminar each day of the Show from 7:15 a.m. to 8:15 a.m., you’ll connect with peers and expand your knowledge.

“There is always something new to learn for any business owner or employee to help make their business more successful, efficient or profitable,” Smith said. “We know our members invest a lot of time and resources to get to the Show. So it only makes sense that they make the most of it by attending seminars and getting exposure to ideas and people they otherwise wouldn’t.”

Choose seminars that will best serve your company's interests. Photo Credit: ATA

Smith recommends choosing seminars based on their business needs.

“Attendees should honestly assess their business to identify areas that need improvements,” he said. “Then they should look for seminars that address those areas, and be ready to take notes as soon as the seminar starts.”

Smith said it’s great to learn more about things you enjoy or excel at, such as coaching or bow tuning, but it’s more important to work on skills that don’t come as naturally. If your store has several people attending the Show, split them up to cover different seminars, and then take notes and discuss the material later.

Are you ready to see the 2019 ATA Trade Show’s seminar series lineup? Here you go!


Thursday, Jan. 10

  • Bow Tuning Tactics for Customer Satisfaction, by Len Marsh.
  • E-Mail Marketing: How to Build a List and Use it Well, by Bernie Barringer.
  • Managing the World of Amazon: Maintain Control of Your Brand, by Travis Schwartz.
  • Bulletproof Your Shot — Recognizing and Coaching Archers Through Release-Aid Problems, by George Ryals IV.
  • Scholastic 3-D Archery, by Jennie Richardson.
  • Managing IP in China: Vetting Manufacturing Partners and Building a Smart Portfolio, by Samuel Giesting.
  • Managing Search-Engine Retail Location Listings, by Derek Fortna.
  • ATA’s Deer Protection Program, by Dan Forster.
  • Benefits of Joining the NABA, by Gary Kinard and Wayne Piersol.

Friday, Jan. 11

  • Why a Strong Online Presence is Essential for Business Growth, by Theresa Neal and Nick Graves.
  • Digital Marketing Tool Kit — Learn to Drive Revenue … Not Just Social Media “Likes,” by Joshua Gerads.
  • Traditional and Instinctive Archery — The Next Level of Shooting, by Henry Bodnik.
  • Bulletproof Your Shot — Recognizing and Coaching Archers Through Release-Aid Problems, by George Ryals IV.
  • Coaching for Performance Under Pressure, by Guy Krueger.
  • Marketing Your Pro Shop, by Anthony Warden.
  • Introduction to Adaptive Archery, by M.J. Rogers.
  • Be the Expert: Teaching Your Customers Electronic Scouting, by Matt Williams.
  • “Field to Fork” to Market: Recruiting New Customers into the Hunting Industry, by Charles Evans, Hank Forester and Samantha Pedder .

Saturday, Jan. 12

  • Understanding Arrow Tuning for Bows and Crossbows, by Tim Gillingham.
  • Managing Risk: How Product Manufacturers Can Guard Against Lawsuits, by Kyle W. LeClere.
  • Impact of Compound Bow Draw Behavior on Perceived Noise and Vibration, Patrick Harrell.
  • State of the Whitetail — Trends in Harvest and Management Programs, by Kip Adams.
  • How to Make Your Range Pay Your Overhead, by Timmy Thomas.
  • Evolution of Media in the Outdoors, by Jeff Siegel.
  • Assess Your Digital Presence: Is Your Website as Good as it Should Be? By Colin Anthony.
  • Turning Your Fletching Table Into a Moneymaker, by Matt Lewis, Bob Potter and Nicole VanderMeulen.

Seminars are subject to change. To see the most up-to-date seminar schedule, click here.

If you have questions, please contact Kurt Smith, ATA’s director of industry relations, toll-free at (866) 266-2776, ext. 117; or email

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