Grow archery

These Programs Can Grow Your Business, One Customer at a Time

Most archers shoot just for fun and might want to try something new. Check out the Explore Bowhunting and Explore Bowfishing programs.
Photo Credit: Shannon Rikard

Author: Cassie Scott

he ATA’s Explore Bowhunting and Explore Bowfishing programs will bring new customers to your doorstep, put money in your cash register and help your business grow. Not to mention they’re free in the Member Services Area in Exhibit Hall F at the 2018 Show.

Explore Bowhunting is an educational program that helps instructors, educators and program leaders teach kids basic bowhunting skills. Explore Bowfishing was modeled after ATA’s successful Explore Bowhunting program and teaches kids basic bowfishing skills.

Archery is big right now, use that to your advantage. A Responsive Management study found that 9.9 percent of Americans 18 and older shot archery sports in 2015. That’s 23.8 million Americans! And of that 9.9 percent, 6.5 percent shot archery only, 1.2 percent hunted with a bow exclusively and 2.3 percent did both. That means most archers shoot just for fun and might want to try something new. How about the Explore Bowhunting and Explore Bowfishing programs?

These programs serve as next-step classes to spark interest and inspire a passion for bowhunting and bowfishing among participants. Explore Bowhunting and Explore Bowfishing introduce people to the possibilities archery can offer. Hook them and they’ll return to your shop for more classes, equipment and fun!

“Visiting the Member Services Area gives retailers a rare opportunity to engage personally with programs that can increase their profits,” said Emily Beach, ATA’s senior director of outreach and education. “It’s critical that retailers devote a few minutes to investing in growing their businesses. A quick stop at the MSA offers access to classes that create sustainable bowhunting customers, resources to grow their recreational archery customer base, and our store locators that steer customers to their shops.”

Both websites provide valuable archery and bowhunting content that engages your audience and helps your business grow. Each site also features a store locator to drive traffic to ATA-member stores. Photo Credit: Shannon Rikard.

Beach is right, the Member Services Area offers more than Explore Bowhunting and Explore Bowfishing programs. The area also houses information about the Archery 360 and Bowhunting 360 platforms, additional resources that help generate customers for your shop.

Archery 360 and Bowhunting 360 are information-and-education websites, as well as social-media accounts on Facebook and Instagram. ATA created these websites to recruit new archers and bowhunters, and retain and reactivate lapsed archers and bowhunters.

Both websites provide valuable archery and bowhunting content that engages your audience and helps your business grow. Each site also features a store locator to drive traffic to ATA-member stores. Make sure your store’s information is up to date, so new customers can find you. Update your store listing on the Archery 360 and Bowhunting 360 kiosk in the Member Services Area at the Show. It only takes a few minutes.

While you’re there, listen to an ATA ePRO or Website-Development Services demonstration and you’ll automatically be entered into a drawing to win one of two iPad Pros. To learn more, visit the Member Services Area now.

Don’t get distracted. Head to Exhibit Hall F to take advantage of the many deals, services and resources available to you. ATA staff are waiting to answer your questions and introduce you to the programs that can boost your business.

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