Becoming a sponsor can boost brand awareness in a big way. “If you saw something that was unique that stood out – that could be you,” said Bastawrous. The ATA works closely with exhibitors to help them choose sponsorships that meet their marketing needs and promotional goals. “They are our partners, we really, really view it as a partnership,” said Bastawrous. “We are 100 percent there to get their message out and get their products and brand more exposure to get them more business.”
Sponsorships range from big displays like vehicles to pocket sized ones like hotel keys. They can mean your company will be in the line of sight before people even hit the busy Show floor. At the 2018 Show, Mannequins decked out in Nomad clothing greeted Show attendees at many entrances. Plano had several large banners hanging over main registration, and floor clings leading attendees to its booth inside. Mossy Oak also had floor clings, as well as their logos on the main registration structure and sponsorships at the food courts inside the exhibit hall.
Sponsorship opportunities can also pop up in unexpected places. In Indiana, as guests checked into nearby hotels, QuietKat bikes were on display in the lobbies. “Having a presence on the Show floor is great but if you want to go above and beyond and get more recognition, getting a sponsorship is a good idea,” said Bastawrous.