In 1990, the industry was coming off more than a decade of tremendous growth, especially in bowhunting. The AMO’s Board of Directors realized it had to focus the collective force of manufacturers, distributors and dealers to continue the momentum. Thus, the Board hired its first paid staff. Dick Lattimer, a former advertising director at Bear Archery, was hired as the organization’s first full-time president. The AMO opened its office in Gainesville, Fla., and Lattimer hired Pat Wiseman to help.