AMADA

The trade group was originally called AMADA, for Archery Manufacturers and Dealers Association. Its goals were to establish product standards for the industry, and to promote the bowhunting and target-archery markets. Larry Whiffen Sr. of Milwaukee, a member of the Archery Hall of Fame, was elected the organization’s first president when AMADA was incorporated in Iowa on April 22, 1954. Whiffen was a contemporary of legendary bowhunters like Fred Bear, Howard Hill and Ben Pearson. Before dying in 1960 at age 59, Whiffen’s passion for archery helped make AMADA a success.