As part of its new mission and vision, the AMO became the Archery Trade Association in late 2002. The ATA also incorporated two nonprofit foundations, ArrowSport and the Bowhunting Preservation Alliance, to create independent links to those interested in growing archery while protecting and promoting bowhunting. In 2007, the ATA merged the two foundations into one entity, which operates as a nonprofit effort to grow archery and bowhunting.