In 1994 the AMO nominated and included archery dealers as voting members on its Board of Directors. The AMO logo remained the same, but the group’s name was changed to Archery Manufacturers and Merchants Organization. At the same time, the organization created its Dealers Council. The Council’s chair has a permanent seat on the Board of Directors to ensure archery dealers have a voice in the organization. At the same time, a Sales Representative Committee was formed, and its chair also has a seat on the Board of Directors.