In July 2002, the ATA assumed control and operation of the Trade Show. For the first time, the industry’s trade show was managed by ATA staff. This generated greater profits for promotional efforts and improved the show’s value to the industry. Since this change, the show’s net proceeds have averaged nearly $2 million, has and have become the funding base for ATA, its two foundations, and ATA grants and support to grow archery and bowhunting.