ATA Launches “Release Your Wild”

The Hunger Game movies and other popular movies and TV shows provide a spike in archery’s popularity. To capitalize on this interest, ATA launched “Release Your Wild” an advertising and social media campaign especially targets teenager and young adults. During its first month the campaign engaged nearly 8 million people, 80 percent of whom were 18 and under. To complement the campaign ATA launched the Archery360 website which provides these new archers information, ideas and news while also giving them tools like “Find a Shop” locator.