First Archery Trade Show

To increase funding to promote archery and bowhunting, the AMO sponsored its first Archery Trade Show in 1997, with 100 percent of show profits going to the Save Our Heritage fund. That first trade show, in Louisville, Ky., attracted 6,000 attendees and netted $548,000 for Save Our Heritage. At this point, individual company contributions into the SOH fund ceased.