Beginning with the 2011 ATA Trade Show, all attendees were required to be a member, eliminating the option for non-members to attend or exhibit. 2011 also marked 10 years that the ATA Trade Show revenues have helped grow archery and bowhunting. The model serves as a revenue generator to fund archery programs and since the model was adopted, ATA-member benefits have invested more than $15 million in programs to grow the industry and archery sports.