Education Opportunities

The ATA 2020 Trade Show is your chance to discuss best practices, share insights with other thought leaders, and take advantage of dozens of educational opportunities throughout the weekend. From product demos to informal coffee talks and in-depth seminars, our jam-packed schedule will get you up to speed on the information you need to know.


Thursday, January 9, 2020

Coffee As Gear

Paul Kurtz - Hunter's Blend Coffee
Booth 1725: 10:30 a.m. - 11:30 a.m.
Coffee makes the hunting world go round! Most archery salespeople don't think coffee is an essential part of a hunter's gear. However, hunters routinely take coffee afield and to the hunting camp. Learn how to make a great cup of coffee and how adding this product category can bring additional revenue to your store.

ATA Retailers & the Benefits of S3DA

Jennie Richardson - S3DA
MyATA Area: 1:00 p.m. - 1:30 p.m.
ATA retailers explain how implementing the S3DA youth archery program has benefited their shop. Using the S3DA program as a club entity in a retail environment can increase foot traffic, and range and equipment sales.

Using the ATC Quick Draw Board to Generate Profits

Steve VanZile - Archery Tooling Corp.
Booth 553: 1:30 p.m. - 2:30 p.m.
The ATC Quick Draw Board is easy and safe to use. Learn how to properly use the tool and understand why every pro shop needs a draw board to properly tune compound bows. We'll also explain how the Quick Draw Board adds value to a shop and can increase your bottom line.

Training Your Shed Dog

Jeremy Moore - Dog Bone Hunter
Booth 4713: 1:30 p.m. - 2:30 p.m.
Jeremy Moore demonstrates the tools and instruction that make DogBone the No. 1 brand in training a Deer Dog. This demo focuses on training a Shed Dog.

Recruit, Retain, & Reactivate for the Future of Archery

Kristen Black - Council to Advance Hunting and the Shooting Sports and Josh Gold - Archery Trade Association
MyATA Area: 3:00 p.m. - 3:30 p.m.
Learn how the R3 movement is making a difference across the country and how your business can get involved to recruit, retain and reactivate bowhunters.

Start to Finish - Building Your Most Accurate Arrow

George Ryals - Last Chance Archery
Booth 4713, A7 & A8: 3:30 p.m. - 4:30 p.m.
From a dozen raw shafts to a completed arrow, see how your business can use this method to give customers a more accurate and consistent arrow than they can get anywhere else.

Friday, January 10, 2020

New Fixes for Old Form Problems

George Ryals IV - Last Chance Archery
Room 131: 8:00 a.m. - 9:00 a.m.
Archers often struggle to correctly identify what causes them to miss. George reviews common shooting and bow tuning issues, and illustrates how to identify if the shooter or the equipment is at fault. Tightening the "loose nut behind the string" is often the best fix for exasperating issues.

Managing Risk: How Product Manufacturers Can Guard Against Lawsuits

Kyle LeClere - Barnes & Thornburg LLP
Room 132: 8:00 a.m. - 9:00 a.m.
Product manufacturers know there are certain risks associated with placing products into the stream of commerce. This is especially true when it comes to archery products, which often have unavoidable and inherently dangerous characteristics. This seminar highlights simple, yet effective ways to limit your potential liability.

What is S3DA?

Jennie Richardson - S3DA
Room 133: 8:00 a.m. - 9:00 a.m.
Learn about the S3DA Program, the benefits of implementing the program, and how it differs from other youth archery programs.

Data Driven Solutions for Improving Shooting

Austin Allgaier - Mantis Tech
Room 134: 9:15 a.m. - 10:15 a.m.
This presentation shares data analysis that shows the differences in technique between common and elite shooters. We'll also share how to leverage technology to see shooting aspects that we otherwise couldn't.

Smarter Buying Power with Buying Group Membership

Deb Colgrove - ARRO
Room 135: 9:15 a.m. - 10:15 a.m.
This seminar discusses the aspects of belonging to a buying group cooperative for retailers and manufacturers. We'll cover why this membership is important for businesses and how ARRO makes it happen.

Loss Prevention and Risk Management for Archery Retailers

Jeff DeRegnaucourt - Hobson Insurance
Room 136: 9:15 a.m. - 10:15 a.m.
This seminar will focus on loss prevention strategies for archery retail shops. Jeff will cover best practices for operating ranges as well as what should be included in liability waiver forms.

Supply Chain Strategies for Business Growth

Todd Shields and Matt Wagner- Jarrett Logistics
Room 137: 9:15 a.m. - 10:15 a.m.
Having a solid supply chain is essential for business growth. This seminar reviews important supply chain strategies to help fuel your business.

Jerky & Sausage Processing

Brad Lockwood - Weston Products
Booth 553: 10:30 a.m. - 11:30 a.m.
Food processing products are a great way to increase sales during and after the season. Brad Lockwood shares tips and techniques for turning meat into tasty sausage and jerky. There will be hands-on demonstrations throughout the training.

Training Your Tracking Dog

Jeremy Moore - Dog Bone Hunter
Booth 4713: 10:30 a.m. - 11:30 a.m.
Jeremy Moore demonstrates the tools and instruction that make DogBone the No. 1 brand in training a Deer Dog. This demo focuses on training a Tracking Dog.

Power of Secret Shopping to Grow Your Customer Base

Karen Butler - Shoot Like a Girl
MyATA Area: 11:00 a.m. - 11:30 a.m.
This presentation covers techniques and tactics to set up a secret shopping operation in your store. This strategy might encourage more women to shop at your store. The talk will describe ways retailers can meet, understand and measure a woman's shopping expectations.

Connecting Conservation & The Archery Industry

Jamie Cook, Hank Forester, and Donise Peterson - Pheasants Forever, QDMA, Raised at Full Draw
MyATA Area: 12:00 p.m. - 12:30 p.m.
Leading conservation educators gather together to discuss trends to increase hunting participation. This open discussion gives members an opportunity to learn about current conservation efforts, how they impact the industry, and how members can become involved.

Brand Makeover, Lessons in Brand Reinvention

John Krull, Nick Newlin, and Chris Sprangers - Shine United
MyATA Area: 1:00 p.m. - 1:30 p.m.
Whether your brand needs major surgery or minor reconstruction, performing a brand makeover can be a daunting task. From making the business case to executing your vision, reinvention presents a significant opportunity‚ but one fraught with peril. Learn key lessons to help your brand makeover increase your ROI.

Start to Finish - Building Your Most Accurate Arrow

George Ryals - Last Chance Archery
Booth 4713, A7 & A8: 1:30 p.m. - 2:30 p.m.
From a dozen raw shafts to a completed arrow, see how your business can use this method to give customers a more accurate and consistent arrow than they can get anywhere else.

Federal Excise Tax - Are You Paying Correctly?

Nathan Fitzgerald - BKD CPAs & Advisors
MyATA Area: 3:00 p.m. - 3:30 p.m.
Correctly paying the Federal Excise Tax contributes to conservation and keeps your business in good standing with the IRS. This talk covers how to handle commonly encountered FET difficulties. Attendees will also have the chance to ask a tax professional questions.

Elevate Your Bottom Line

Jerry Wydner - Hunter Safety Systems
Booth 1725 - 3:30 p.m. - 4:00 p.m.
Hunter Safety System co-founder Jerry Wydner demonstrates the proper use of treestand safety accessories and discusses selling tactics that will boost your bottom line.

Stabilize Your Bow…Before, During and After the Shot

Tim Gillingham - Bee Stinger Stabilizers
Booth 4713, A7 & A8: 3:30 p.m. - 4:30 p.m.
Nothing will help you at the moment of truth like a well-stablized bow. Accomplished hunter and target archer, Tim Gillingham, covers bow stabilization from start to finish. This demonstration reviews setups for target archery, 3D archery, and hunting bows.

Saturday, January 11, 2020

NABA Buying Group Essentials

Wayne Piersol - NABA
Room 131: 8:00 a.m. - 9:00 a.m.
Learn the benefits of joining the National Archery Buyers Association.

Increase Revenue and Grow the Sport of Archery

Lynda LeCompte - X10 Archery
Room 132: 8:00 a.m. - 9:00 a.m.
Every shop wants to increase foot traffic and bring in more money. This seminar presents ways to increase revenue through the use of events, memberships, and a teaching academy.

Retailers – Is Your Business Insured Correctly?

James Blankenbeckler & Tim Congleton - RT Outdoors
Room 133: 8:00 a.m. - 9:00 a.m.

Representatives of RT Outdoors will discuss basic coverages for retail archery businesses, and what to look for in a policy. This seminar will also cover some scenarios of what can happen to a business when it is not covered correctly.

Understanding the Business Lifecycle

Jeremy Smith - Lanier Ford Shaver & Payne
Room 134: 8:00 a.m. - 9:00 a.m.
Although there's not a secret formula that guarantees future success for a business or a business owner, today's actions and inactions can have a severe negative impact on future options and opportunities. This presentation explores all aspects of the business lifecycle, from idea to exit. It also addresses pit-falls, best practices, and planning opportunities that every business owner should know.

Food Plotting to Put Mature Bucks in Bow Range

Wes Delks - Real World Wildlife Products
Room 135: 9:15 a.m. - 10:15 a.m.
New limitations on baiting and using deer lures make food plots more important than ever. Learn how to use food plot shape, different height seed blends, and nutritional products to help your customers put big bucks in bow range.

Bow Energetics & Efficiency: Separating Myth from Reality

Grant Schaffner - Stress Engineering
Room 136: 9:15 a.m. - 10:15 a.m.
Learn how energy is stored in vertical bows and crossbows, and how it's converted into arrow speed and kinetic energy. You'll also learn data driven strategies for maximizing efficiency while separating commonly believed myths from reality.

Protect Your Future - Getting the Most from Your Retirement Plan

Ben Wright - Handford Financial Strategies
Room 137: 9:15 a.m. - 10:15 a.m.
Choosing a retirement plan can be a daunting task for any business. Learn about your retirement plan options and how to start planning for a more stable future.

Moving the Needle - What's Working in Your Pro Shop?

ATA Retail Council - ATA
MyATA Area: 10:00 a.m. - 10:30 a.m.
Members of the ATA Retail Council will facilitate this dicussion about what's working in today's archery pro shops around the country. Join us to discuss current trends and tactics with your peers.

Five Minute Method for Choosing the Right Recurve Arrow

John Wert
Booth 4713, A7 & A8: 10:30 a.m. - 11:00 a.m.
Traditional archery is a growing segment in the archery market and can be a great way to get new people involved in the sport. In this type of shooting, arrow selection is everything! With some preparation, and this proven method, you will get recurve and longbow archers shooting more consistently quicker than you thought possible.

Scent Free Smells Like Money

Tommy Lancaster - Elimishield Hunt
Booth 1725: 11:00 a.m. - 11:30 a.m.
Scent elimination products continue to be hot sellers in many stores. This demonstration showcases a new scent elimination product that will help your customers be successful while putting more money in your register.

What You Need to Know About the Amazon Platform

MyATA Service Providers - ATA
MyATA Area: 11:00 a.m. - 11:30 a.m.
Whether Amazon is a sales tool or a competitor for your business, understanding how the platform works is essential in today's archery industry. Three MyATA Service Provider companies, GearNation, Avalanche Industries, and Explosive Branding. will give attendees insights into how brands can use the Amazon platform to serve consumers and retailers alike.

New Scouting Technologies

Jacob Hacker - SpyPoint
Booth 1725: 1:30 p.m. - 2:30 p.m.
We'll present and demonstrate our new scouting technologies for trail cameras. Our revolutionary new product will be a game changer in the cellular trail camera category.

Boosting Your Business with Crossbows

Whitney Johnson - Danville Outdoors
MyATA Area: 2:00 p.m. - 2:30 p.m.
Crossbows are an ever expanding archery category. They can reach many potential new archery customers. Learn how keeping crossbows as a portion of your archery selection can create new archery customers and maintain current customers. You'll also discover how having a nice selection and catering towards crossbows can set you apart from your competition.