Booth Selection

2022 ATA Trade Show Dates
Friday, Jan. 7 I Saturday, Jan. 8 | Sunday, Jan. 9
Kentucky Exposition Center
Louisville, Kentucky

Questions? Contact Becky Lux, senior manager of Trade Show.

Booth Selection Timeline 2022

April 20

Booth selection packets mailed.

May 18

Preferred booth selection begins.

June 16

Preferred booth selection ends.

June 17

Booth selection opens to new exhibitors.

Booth Selection Call Schedule

All booth selections are completed by phone with an ATA representative. Exhibitors with 7 or more acquired preference points are placed on a call schedule with an appointed date and time. The ATA office will phone each company at its assigned time to select and reserve booth space.

View the 2022 Booth Selection Call Schedule

Exhibitors who miss their scheduled time may call the ATA office at (866) 266-2776 between the hours of 3:30 p.m. and 4:30 p.m., Central Time, any day after their scheduled appointment.

Please note that all exhibitors must be current ATA members in order to reserve booth space. If you have not done so yet, log-in and renew your 2021-2022 membership now! If you have questions about membership, contact Becky Lux, senior manager of Trade Show, or call (507) 233-8132 or toll free at (866) 266-2776 ext 102.

For more information contact Becky Lux, senior manager of Trade Show or call (507) 233-8132 or toll free at (866) 266-2776 ext. 102.

Booth Selection

2022 Booth Rates

Regular Manufacturer Members

$20 per square feet, a minimum of 10x10 booth


Media Supporting Members

$22 per square feet, a minimum of 10x10 booth


Shooting Lanes

Companies must reserve a booth space on the show floor before they are allowed to reserve a shooting lane. Shooting lanes are $1,500 each.

Innovation Zone

New companies or those new to the industry may opt to participate in the Innovation Zone rather than purchase regular booth space. The Innovation Zone is a table-top display area located on the show floor. The cost to participate in the Innovation Zone is $1,000 and includes a 6-foot skirted table, two chairs, draped side and back walls and (2) Exhibitor Badges. Only Basic Manufacturer Members are eligible to display in the Innovation Zone.

ATA Membership Requirement

All companies must be a current ATA Member to be eligible to exhibit. Click here to learn more about becoming an ATA Member. The current membership year is April 1, 2021, to March 31, 2022. Membership dues will need to be paid in full at the time a booth reservation is made.

2021/2022 ATA Membership Rates

Regular Manufacturers and Distributors

Returning exhibitor membership dues are $2.25 per square feet of booth space purchased at the 2020 ATA Show. New exhibitor membership dues are $225 and non-exhibiting membership dues are $600.

Basic Manufacturers

$110 for Basic Membership dues

Become a Member

We are here to help the industry, to help individual businesses get the most out of the industry, and to help you.

Join today