Booth Selection

Booth selection for #ATA2021 is now open!

Members can begin reviewing the 2021 ATA Show Floor Plan by following the link in the button below.

The 2021 Show will be held January 7-9, 2021 at the Indiana Convention Center.

Questions? Contact Becky Lux, senior manager of Trade Show.

Booth Selection Timeline 2021

June 9

Booth selection packets mailed.

July 7

Preferred booth selection begins.

August 5

Preferred both selection ends.

August 6

Booth selection opens to new exhibitors.

Booth Selection Call Schedule

All booth selections are completed by phone with an ATA representative. Exhibitors with 7 or more acquired preference points are placed on a call schedule with an appointed date and time. The ATA office will phone each company at its assigned time to select and reserve booth space.

View the 2021 Booth Selection Call Schedule

Exhibitors who miss their scheduled time may call the ATA office at (866) 266-2776 between the hours of 3:30 p.m. and 4:30 p.m., Central Time, any day after their scheduled appointment.

Please note that all exhibitors must be current ATA members in order to reserve booth space. If you have not done so yet, log-in and renew your 2020-2021 membership now! If you have questions about membership, contact Wendy Lang, senior manager of membership, or call (507) 233-8134 or toll free at (866) 266-2776 xt 103.

For more information contact Becky Lux, senior manager of Trade Show or call (507) 233-8132 or toll free at (866) 266-2776 ext. 102.

Booth Selection

2021 Booth Rates

Regular Manufacturer Members

$20 per sq.ft, a minimum of 10x10 booth


Media Supporting Members

$22 per sq.ft, a minimum of 10x10 booth


Shooting Lanes

Companies must reserve a booth space on the show floor before they are allowed to reserve a shooting lane. Shooting lanes are $1,500 each.

Innovation Zone

New companies or those new to the industry may opt to participate in the Innovation Zone rather than purchase regular booth space. The Innovation Zone is a table-top display area located on the show floor. The cost to participate in the Innovation Zone is $1,000 and includes a 6-foot skirted table, two chairs, draped side and back walls and (2) Exhibitor Badges. Only Basic Manufacturer Members are eligible to display in the Innovation Zone.

ATA Membership Requirement

All companies must be a current ATA Member to be eligible to exhibit. Click here to learn more about becoming an ATA Member. The current membership year is April 1, 2020, to March 31, 2021. Membership dues will need to be paid in full at the time a booth reservation is made.

2020/2021 ATA Membership Rates

Regular Manufacturers and Distributors

$2.25 per sq. ft. of booth space purchased at the 2020 ATA Show. New exhibitors, or those who did not exhibit at the 2020 ATA Show- Dues based on booth space purchased for the 2020 ATA Show.

Basic Manufacturers

$110 for Basic Membership dues

Become a Member

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