Member Services Area

The Membership Services Area on the Trade Show floor highlights the many ATA-member programs now working to boost your business by growing and promoting archery and bowhunting nationwide.

As always, the ATA Trade Show strives to provide the archery/bowhunting industry an unmatched marketplace to conduct business. This annual event also delivers quality educational opportunities that expand your expertise, credibility and business potential. That’s why you’ll find the Membership Services Area centrally located on the Trade Show floor. This readily accessible area helps you maximize the many benefits and services you earn as an ATA member.

Learn how you can capitalize on these valuable programs by participating in classes, demonstrations and small-group tours in the Membership Services Area. What follows is a brief review of the ATA-member benefits and services you’ll find there.

ATA ePRO

What if one software program could boost your profits by helping you manage your range and pro shop while serving your customers more effectively and efficiently?

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Retail Growth Initiative

An amazing future for you and your customers awaits! The Retail Growth Initiative offers you consistent and thoughtful consideration to explore upcoming trends, understand recreational archers, and find new ways to create a home for future archery enthusiasts.

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Retail Council

The Archery Trade Association’s Retail Council provides guidance and support to the organization’s retail members.

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ATA Connect

ATA Connect is a new online discussion community created exclusively for ATA members. It's a safe, confidential space to network and solve industry challenges through constructive discussions.

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USA Archery Level 1 and
Level 2 Certification Details

USA Archery Level 1 and Level 2 certification will be offered at the Show. Instructor certification boosts your marketing value, provides your staff valuable skills and knowledge, and gives your store access to Explore Archery and Junior Olympic Archery Development programs that attract and engage new archers. The ATA and USA Archery tailored this certification class to meet the needs of our members who already know a lot about archery.

For Level 1, a combination of self-guided stations and a 90-minute practical session will minimize time away from the Show floor. Level 1 practicals will be offered:

Thursday, Jan. 10: 10 a.m. and 1 p.m.
Friday, Jan. 11: 10 a.m. and 1 p.m.


You must have obtained a Level 1 certification prior to attending Level 2 training. Level 2 practicals will be offered

Wednesday, Jan. 10: 8 a.m. and 1 p.m.
Saturday, Jan. 12: 9 a.m.

The cost for Level I certification is $30. The cost for Level 2 certification is $40. You’ll need to pick up materials at Main Registration and bring them with you to your practical session.

To pre-register, contact the ATA Trade Show, Business and Membership Office at (866) 266-2776 or (507) 233-8130, or come to Main Registration to sign up at the Show.

If you are interested in this certification, but are not able to attend the classes at the ATA Trade Show, visit USA Archery to find a class near you.

Visit USA Archery

Explore Bowhunting

Explore Bowhunting teaches basic bowhunting skills to students ages 11-17, sparking interest and passion for bowhunting. The focus: hands-on experiences that help students understand nature and strengthen appreciation for wildlife and the woods.

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Explore Bowfishing

This is the ATA’s latest educational program, which teaches basic bowfishing skills. Students also learn about bowfishing gear, the many fish species they can pursue, and the various habitats where fish live.

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Explore Archery

USA Archery’s Explore Archery helps intermediate archers build their skills and confidence before moving on to more advanced archery options. Visit the USA Archery booth for more information.

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Consumer sites

Archery360 and Bowhunting360 are consumer-facing websites targeting teens and young adults
new to archery and bowhunting. They offer clear, informative pathways to archery shops, ranges,
coaching, outreach programs, practice opportunities and more.

Advocacy: Working on behalf of ATA Members

Archery Equipment Development Program

This new program helps manufacturers develop equipment for youth and women. We’ll test new gear in the field, on the range and in the classroom – and provide manufacturers unbiased feedback. We’ll also help archery retailers provide more appropriate, safe and effective equipment for younger customers and those with less physical strength than traditional customers.

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Deer Protection Program

This ATA program assures hunters the scents they buy were subject to this program’s rigorous guidelines. Scent manufacturers in this program can display the ATA’s “Seal of Participation” checkmark on scent products from participating facilities. This means the supplier and manufacturer are doing all they can to prevent chronic wasting disease from harming the nation’s deer and elk herds. Click here to Learn more about the program.

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Ongoing Legislative Efforts

The ATA spent much of 2016 working with lawmakers on Capitol Hill to persuade Congress to enact the Pittman-Robertson Modernization Act, which would provide more money and greater flexibility for spending these federal funds on shooting ranges and hunter-recruitment efforts. The focus: promote hunter education, recruitment and the shooting sports, and broaden states’ abilities to help build and maintain shooting ranges.

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