What’s SEO? Hint: It Boosts Your Business Online and In-Person

Good SEO Tactics

- Publish Content Regularly

Inc.com said publishing content consistently helps you generate leads, boost brand awareness, engage your audience, establish authority and credibility, and improve website traffic and SEO. Regular updates to website content improve your search rankings and your customers’ user experience.

Creating content isn’t easy, but the ATA can supplement your blogs, videos, articles, webinars and tutorials. ATA members can use content from the ATA’s consumer sites and social-media communities – Archery 360 and Bowhunting 360 – for free! Click here to learn more.

- Use Good Keywords

“Keywords” are the words and phrases in your website’s content that help people find your site while using search engines. A website that’s optimized for search engines features the same keywords that potential visitors often use in their online searches. Essentially, keywords bridge the gap between your content and your target audience, uniting you with customers online.

To attract visitors to your website, your content must use keywords essential to your business, such as “bows,” “arrows,” “archery,” “bowhunting,” “broadheads,” “archery classes,” “archery equipment” and many more. To strategically identify keywords, ask yourself which questions your customers would search for in Google or other search engines. That could be, “Where can I find bowhunting accessories?” or “Where can I take archery lessons?” As you think of keywords, place them in your content.

- Check Your Internal Links

Click on your website’s links to ensure you don’t land on any “error” pages, which appear when links expire. Verify that visitors still have access to the content they requested. Search engines use links to discover your website’s structure, including how content is related and what its value might be. Links also help establish your website’s hierarchy. Check your internal links and fix broken links to strengthen your website.