Trade Show

What’s the Featured Products Area, Anyway?

Photo Credit: Cassie Scott

Author: Cassie Scott

The Featured Products Showcase, centrally located in Exhibit Hall F of the Show Floor, was designed to help retailers narrow their focus on products their customers will buy. This is where proud manufacturers place products they believe deserve special attention from Show-goers.

There are 236 spaces reserved, filling 840 feet of table top space and 25 floor spaces. Multiple isles accommodate hundreds of hot products. Each product is displayed with a placard including the product and manufacturer’s name, and the booth number. Sometimes exhibitors leave pamphlets, information sheets or business cards for further information. This simple format ensures a no-guilt ‘shopping experience’ and gives attendees the freedom to conduct booth follow-ups, if they so choose.

The Featured Products Showcase, centrally located in Exhibit Hall F of the Show Floor, was designed to help retailers narrow their focus on products their customers will buy. Photo Credit: Cassie Scott

Wander through the manufacturer-free space for a passive product preview as soon as possible to get a well-rounded picture of what products are available for purchase throughout the Show.

It’s best practice to take notes of which products you envision your customers buying as you walk through the area. Use the notes to create a shopping list to guide you through the Show floor and your purchasing decisions.

Head toward the South wing of the Indiana Convention Center and view the products from 8:30 a.m. to 6:00 p.m. on Tuesday and Wednesday, and 8:30 a.m. to 4:00 p.m. on Thursday.

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