Business

You Need a Website. ATA Has You Covered

When you consult with FootSteps Marketing, you’ll learn how people browse products online, and how you can meet their needs.
Photo Credit: Shannon Rikard

Author: Patrick Durkin

If your archery store needs a website or you want to upgrade and customize your ancient site, visit the pros at FootSteps Marketing in the Member Services Area at the ATA Trade Show for a free consultation.

Sydney Schalit, FootSteps’ general manager, and Patrick Curry, its founder and director of business development, will help you determine your store’s website needs. You can then take advantage of $600 to $3,000 in ATA-sponsored discounts on startup and service fees on websites that are custom-designed by FootSteps’ experts.

Curry and Schalit will help you assess your online presence and its effectiveness, and explain ways to grow and improve your website. The ATA Trade Show is the only place where you can get this complimentary, one-on-one meeting to discuss your website needs and an array of affordable options.

Why do you need a website? Today’s archers are like all other consumers. That is, they like to window-shop. But instead of taking a leisurely stroll down Main Street or nearby mall, consumers look online with their tablets, smartphones and desktop computers.

Curry and Schalit will help you assess your online presence and its effectiveness, and explain ways to grow and improve your website. Photo Credit: Shannon Rikard.

When you consult with FootSteps Marketing, you’ll learn how people browse products online, and how you can meet their needs and entice them into your store. Just as important, you’ll learn how to turn them into regular customers without sacrificing valuable time on the floor or behind your computer.

Realize, too, that good websites generate new sales and expand your customer base, but they aren’t created equal. Likewise, every archery store has different website needs. Make sure you know what you need to maximize your store’s potential.

Can you get by with a basic one-page “longform” website that advertises your store’s services, hours and main product brands? Or do you require a full website with multiple pages; automatic Instagram photo uploads; daily content updates from the ATA’s Archery360 website; and a direct link to ePRO to automatically register customers for lessons and range time? Or does your “perfect website” fall somewhere in between?

Once you decide which website works best for you, FootSteps’ pros teach you how to tell your store’s story, project its vibe, get customers to call, and guide them to your door. FootSteps consultants can also help you integrate Instagram, Facebook, Pinterest, Twitter, Google+, YouTube or other social media to expand your fame and build your customer base. Although it’s good to have a Facebook page, you’ll learn why Facebook is just one tool in a vast array of helpful aids that supplement a good website.

FootSteps’ pros teach you how to tell your store’s story, project its vibe, get customers to call, and guide them to your door. Photo Credit: Shannon Rikard.

For ATA members considering a full website design, here are some website features you’ll get by working with your ATA partners at FootSteps Marketing:

— Highlight your store’s offerings on your homepage, including lessons, brands, services, departments and range types.

— Choose from three themes with customized logos, colors, images and content.

— Automatically collect email addresses and confirm business transactions with customers.

— Choose responsive page designs that quickly change for optimal use on tablets and smartphones, making it easy for customers to study your store and find it on the go.

— Capitalize on best practices “search engine marketing” setups and professional analytics.

— Create a standard library of content for your brands, services, lessons, departments, range types. You’ll be able to customize all content to match your needs.

— Choose third-party content for your homepage, including videos, coupons, news feeds and other features.

— Install a page-turning digital plug-in to display ads, flyers, coupons and other promotions you create.

To learn more about harnessing the power of effective websites, visit the Member Services Area on the ATA Trade Show floor.

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