Business

You Want To “Do” Social Media, But Where to Start?

Author: Teresa Johnson

You know you want to “do” social media, but you’re not sure where to start. Maybe it’s taking too much of your valuable time, or it’s not producing results you desire. Either way, to get better results and productivity from your social media investments, you must make a plan and stick to it.

Like any new habit you cultivate (Just like shooting a bow!), becoming proficient and effective at social media requires strictly following through on your plans and schedule. Start with three things you can do right now to craft a social media plan that works for you.

1. Set a timetable.

If you’re using Facebook primarily, you should post no more than three to four times weekly, and on different days. You want to ensure each post gives value to your audience members. You need just a few minutes each of those days to create that valuable photo, video or link for your customers. So, set a schedule of the days you’ll post, allow some flexibility to change if needed, and schedule five minutes on each of those days to snap a photo, take a video or post an interesting link.

By differentiating your work Facebooking from your personal Facebooking, you’ll more likely stay efficient and obey the timetable you set for yourself.

2. Stay on task.

To avoid getting “sucked in” on Facebook, use an app like Facebook Pages Manager or the all-purpose personal-meets-business Facebook app to do all of your work-related posting rather than your desktop computer. By differentiating your work Facebooking from your personal Facebooking, you’ll more likely stay efficient and obey the timetable you set for yourself.

Your audience will react to content of value. That may mean sharing a photo album of customers’ first shots one day or a how-to link about hunting. Photo Credit: Paul Sherar/ATA

3. Decide what you’re going to post.

We know your audience wants content of value. That’s what they’ll react to. Think of Facebook posts that make you stop to comment or click “like.” Then make a list of content you can pull ideas from when it’s time to post to your page. For example, you might decide to share a photo album of customers’ first shots one day, a how-to link about bowhunting later that week, and a short video review (less than a minute for maximum viewers!) of a hot new bow. At the beginning of the week, take a minute to write out what you’ll post and when, and then to stick to that schedule.

Be smart about that targeting, and use it to find the customers you most want to reach. That likely means men and women ages 24 to 65 in your area who like bowhunting. Photo Credit: Paul Sherar

If you’re considering Facebook to promote and target your content to an audience you most want to reach, kudos to you. Even spending $5 to use the “boost post” button dramatically increases your post’s audience. Be smart about that targeting, and use it to find the customers you most want to reach. That likely means men and women ages 24 to 65 in your area who like bowhunting. They’re a perfect audience for your video review of the latest hunting bow.

The total time spent on the steps above should require less than 20 minutes per week, and even less once you get into a routine. It takes little time to take great archery or bowhunting photos at your shop using your smartphone, and just a couple of minutes to post them to Facebook with short, sweet captions and a link to your website where customers can find more info. Planning your social media activities keeps you organized and efficient, and – above all – helps make the end product more successful.


Want to ramp up your archery shop’s social media efforts, get free content and photos to share on Facebook or maybe even improve your store’s website?  Check out the ATA’s Retail Growth Initiative and learn how the ATA offers consult and solutions to make this happen.

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