Business

Your Best Next Step? ATA Connect.

The Retail Growth Interact community within ATA Connect is a safe, confidential space for retailers to network and solve industry challenges through constructive discussions.
Photo Credit: Heather Koehl

Author: Jackie Holbrook

At the end of the 2018 ATA Trade Show it feels good to put your feet up, but it’s bittersweet to say goodbye. The Trade Show is your chance to test and purchase new products, explore the latest innovations in the hunting and archery industry, and network with industry professionals. But the Show means more to the industry than just being a business-to-business event, the Show is about developing personal and lasting relationships.

Even though thousands of people attend the Show, you’ll be surprised how small it feels as you bump into familiar faces around every corner. Passionate discussions about products spark friendships that turn into late-night dinners discussing business, bowhunting and archery. As you say your goodbyes, you’ll already be looking forward to next year but the conversation doesn’t need to end with the close of the Show.

Continue the conversation with ATA Connect, a new online community created exclusively for ATA members. “It’s the same conversations you have in person here,” said Kurt Smith, ATA’s senior manager of retail programs. “You get three days out of 365 to do it in person and odds are, even after the Show, things come up and we want to open those lines of communication.”

What’s said in the forum can prompt action; if important issues arise, the information will be passed on to the Board. Photo Credit: Shane Indrebo.

The Retail Growth Interact community within ATA Connect is a safe, confidential space for retailers to network and solve industry challenges through constructive discussions. Members can pose questions, voice concerns and brainstorm solutions. “One of the things that we really wanted to do was give a platform for our members to communicate with one another,” said Smith. “ATA Connect is not open to the public, those already exist and those are not geared toward business. ATA Connect is a closed online community you have to be an ATA member to access.”

The forum was launched earlier this year. “We’re still growing it, but it’s something that we want retailers to especially take advantage of,” said Smith. ATA staff and ATA’s Retail Council, a committee focused on giving retailers the tools they need to succeed in business, created ATA Connect. Members of ATA’s Board of Directors lead the Retail Council. ATA staff will monitor ATA Connect but won’t be leading the discussions. What’s said in the forum can prompt action; if important issues arise, the information will be passed on to the Board. “You tell us what we need to do, or ask us questions,” said Smith.

ATA Connect is limited to retailers only. “The conversations between retailers and manufacturers are matters of business,” said Smith. “We felt that peer-to-peer connection between retailers was what we really wanted to focus on.”

ATA members can get started by following these steps:

  1. Click HERE to access the Retail Growth Interact community.
  2. Log in (requires an ATA membership and member login). (Please note: After logging in, users might need to click the “Sign In” button in the top right corner to gain full access to the community.)
  3. Set up a profile and start contributing using the “Discussions” tab.

Share This Story