Wednesday, Jan. 7, 2026
6:00 p.m. – 9:00 p.m.

The ATA Industry Celebration encourages attendees to network with retailers, manufacturers, ATA staff, and other outdoor industry professionals over drinks, food and entertainment. The event offers the opportunity to learn, gather insights, and share practical knowledge about programs and revenue-generating ideas from industry experts.

The ATA Show is a members-only event. All Show attendees and exhibitors are welcome to attend. No ticket is necessary, just show your ATA Show badge.