ATA Show

ARCHERY AND BOWHUNTING SUMMIT

Where state agencies, retailers, manufacturers, and educators shape the future of bowhunting.

Jan. 7-8, 2027 I Indianapolis, Indiana
Held during ATA Show Week

Be among the first to explore the 2026 Bowhunter Study, funded by the Multi-State Conservation Grant Program. Learn who today’s bowhunters are, what drives their engagement, and how this data can inform your programs, outreach, and business strategies. Connect with experts, state directors and peers invested in growing bowhunting and archery participation. Discover what’s driving new crossbow users, crossover trends with traditional archery, and opportunities for recruitment and retention. Be part of interactive seminar and panel sessions where your questions and experiences help shape the conversation.

To register for the Summit, add it to your registration during the ATA Trade Show registration process.

PRELIMINARY 2027 SUMMIT AGENDA

Thursday, Jan. 7

8:30 a.m. – 6:00 p.m. — ATA Show Floor Open

1:30 p.m. – 2:30 p.m. — Welcome / Public Views of Hunting and Shooting Sports / Friends of Series

Kick off the Summit with a warm welcome from ATA and a quick rundown of Summit housekeeping, including your welcome packet, raffle, and networking highlights. Hear about the state of the industry, the latest in recruitment trends, and the multi-year vision for archery and bowhunting participation. Plus, a moment to recognize and thank sponsors who make it all possible. Learn about our new online courses and certifications in our “Friends of Series”.

3:00 p.m. – 4:00 p.m. —Youth Program Panel

Panel discussion on integrating youth programs with state agency goals, using insights from the Bowhunter Study and crossbow research to remove participation barriers.

4:15 p.m. – 5:15 p.m. — State Director Panel

Panel discussion on trends and policy implications from the Bowhunter Study and crossbow research:

• How data informs inclusive, ethical access policies

• Lessons from states with expanded participation programs

• Balancing tradition with new technology adoption

• Opportunities for collaboration between agencies and manufacturers

6:00 p.m. – 9:00 p.m. — ATA Industry Celebration Event

Friday, Jan. 8

8:30 a.m. – 6:00 p.m. — ATA Show Floor Open

9:00 a.m. – 10:00 a.m. — Bowhunter Study

Funded by the Multi-State Conservation Grant Program, this keynote session presents the first public release of the 2027 Bowhunter Study.

Highlights:

• Who today’s bowhunter is — demographics and motivations

• Participation trends and retention challenges

• Barriers to entry and recruitment opportunities

• Early insights for state agencies, retailers, and manufacturers

• Q&A

10:00 a.m. – 11:00 a.m. — Crossbow Participation Study

Explore new findings on crossbow users, including crossover with other outdoor participation, equipment adoption, and implications for recruitment. Discover actionable ways to engage new participants and convert crossbow interest into broader archery participation.

11:00 a.m. – 12:00 p.m. — State Director Panel

Explore modern recruitment, retention, and reactivation strategies in light of the Bowhunter Study. Learn how crossbow adoption, emerging demographics, and technology are shaping participation.

6:30 p.m. – 9:00 p.m. — Partnership Dinner

"The Summit provides agencies, organizations, and manufacturers the opportunity to create a melting pot of ideas. The excitement and energy these folks bring to the table sends you home with dozens of new ideas and initiatives. That drive keeps us motivated and pushing to create a brighter future for the next generation of archery."

REGISTER FOR THE SUMMIT

- FREE for retailers, exhibitors, and other member categories already attending the Show.
- $100/person for Department of Natural Resource groups.

OTHER ATA SHOW WEEK EVENTS

Book Your Hotel

Enjoy easy access to the Indiana Convention Center through the Skywalk when you book directly through Visit Indy in the Hotel Block.

View the Floor Plan

View the Floor Plan and see what companies are exhibiting at the 2027 ATA Show Week and plan your road map for the week.

VIEW FLOOR PLAN

Industry Celebration

Enjoy free food, drinks, entertainment and networking the ATA's Industry Celebration Event. Included with your ticket.

Bow Tech Certification

Designed to add credibility to your shop. Let us train your staff to be industry recognized bow technicians so you don't have to.

SPONSORS