NEW PRODUCT LAUNCH HAPPY HOUR
Wednesday, Jan. 6, 2027 | 4-6 p.m.
Join us for FREE beer, networking, and entertainment!
While there, see the newest products of the year before anyone else. Our New Product Launch Unveiling and Happy Hour event will take place the evening before the Trade Show opens, making it the premier kickoff event of ATA Show Week.
Mingle with retailers, top brands, industry executives, and state agency members as we ring in the first trade show of 2027. Then, make plans to visit the exhibitors’ booths on the Show floor to learn more and get a closer look at the products unveiled during the event.
This event is members-only and open to exhibitors and attendees. Stop by to network and celebrate the unveiling of hundreds of new products being launched at the 2027 ATA Trade Show.
VOTE FOR YOUR FAVORITE NEW PRODUCT
NEW FOR 2027: ATTENDEES CAN VOTE ON SITE
Discover the standout items debuting at the 2027 ATA Trade Show. Displayed right next to the registration desk, these products will be available for viewing throughout ATA Show Week.
Attendees are welcome to check out the latest products that are sure to impress customers in 2027. Throughout the week, attendees can visit exhibitors’ booths to learn more, place orders and stock up on these must-have products.
Companies featured in the Showcase are eligible to win first and second place overall, as well as category awards.
- Arrows
- Blinds, Stands and Saddles
- Broadheads
- Compound Bows
- Crossbow
- Elevated Hunting Gear
- Hunting Apparel
- Optics
- Recurve/Traditional Bows
- Releases
- Rests
- Scents and Lures
- Shop Tools
- Sights
- Stabilizers
- Targets
- Wildlife Management
