Schedule information will be updated periodically. Check back often.
Wednesday, Jan. 6
7:00am-8:00pm — Location Coming Soon
Exhibitor Set-Up
Exhibitors will have access to the Show Floor to set up their booths.
7:00am-6:00pm — Location Coming Soon
ATA Trade Show Registration
Visit the registration counter to print your badge.
8:00am-6:00pm — Location Coming Soon
Featured Products Drop Off
Visit the Featured Products area on the Show Floor to drop off your product.
9:00am-1:00pm — Booth 969
Bow Technician Practical Assessment
Those who have completed the online portion of the certification can schedule a time during the Show to conduct their in-person practical assessment.
10:00am-4:00pm — Location Coming Soon
New Product Launch Drop Off
Visit the New Product Launch area to drop off your product.
2:00pm-6:00pm — Booth 969
Bow Technician Practical Assessment
Those who have completed the online portion of the certification can schedule a time during the Show to conduct their in-person practical assessment.
4:00pm-6:00pm — Location Coming Soon
New Product Launch Unveiling and Happy Hour
The NPL Showcase is the first stop attendees will make to discover the standout items debuting at the 2027 ATA Trade Show. Displayed right next to the registration desk, these products will be available for viewing throughout ATA Show Week. Join us for FREE beer, networking, and entertainment!
9:00am-1:00pm — Booth 969
Bow Technician Practical Assessment
Those who have completed the online portion of the certification can schedule a time during the Show to conduct their in-person practical assessment.
2:00pm-6:00pm — Booth 969
Bow Technician Practical Assessment
Those who have completed the online portion of the certification can schedule a time during the Show to conduct their in-person practical assessment.
Thursday, Jan. 7
7:00am-8:30am — Location Coming Soon
Exhibitor Set Up
Exhibitors will have access to the Show Floor to set up their booths.
7:00am-6:00pm — Location Coming Soon
ATA Trade Show Registration
Visit the registration counter to print your badge.
7:30am-8:30am — Room 138
Shooting Seminar
George Ryals
From bow tuning tweaks to mastering your shooting form, GRIV will give you insights that will help you (and your students) be a better and more consistent archer.
7:30am-8:30am — Room 139
S3DA in the Retail Shop
Cody Kirby (S3DA)
Learn how you can start a team or help local S3DA clubs while building an archery community and reaping the benefits of repeat customers in your pro shop.
8:30am-6:00pm — Exhibit Halls
***ATA Trade Show***
The Show Floor will be open during these hours.
9:00am-12:00pm — Room 139
Archery and Bowhunting Summit
The Summit is designed for state agencies, retailers, manufacturers, educators and hunters to learn, collaborate, and take action.
9:00am-1:00pm — Booth 969
Bow Technician Practical Assessment
Those who have completed the online portion of the certification can schedule a time during the Show to conduct their in-person practical assessment.
12:00pm-1:00pm — Booth 847
Topic TBD
George Ryals
From bow tuning tweaks to mastering your shooting form, GRIV will give you insights that will help you (and your students) be a better and more consistent archer.
1:30pm-2:30pm — Booth 847
About Centershot
Centershot
Learn how Centershot is reaching individuals across the country and how your community could benefit from this program.
1:00pm-5:00pm — Room 107-110
Level 2 USA Archery Certification
You do NOT need to have a Level 1 Certification to take the Level 2 course. The knowledge you would obtain in Level 1 is included in Level 2.
2:00pm-6:00pm — Booth 969
Bow Technician Practical Assessment
Those who have completed the online portion of the certification can schedule a time during the Show to conduct their in-person practical assessment.
3:00pm-7:00pm — Halls C-E
Rushmore Rumble Check-In
Late Registration/Check-In for Championship Divisions
3:00pm-4:00pm — Booth 847
Warranty Systems for Archery Retail
Speaker TBD
Warranty repairs keep your customers in the field and on the range, but they can be a big headache. Learn from fellow archery retailers to get ideas on how you can make warranty repairs a benefit to your business and a reason why customers choose you over the competition.
4:00pm-7:00pm — Halls C-E
Rushmore Rumble Paid Practice
Paid Practice for Championship Divisions
6:00pm-9:00pm — Sagamore Ballroom
ATA’s Industry Celebration
Mark your calendars for an unforgettable evening filled with FREE food and drinks, music, networking, industry awards and new friends as the archery industry comes together to celebrate!
7:30am-8:30am — Room 138
Shooting Seminar
George Ryals
From bow tuning tweaks to mastering your shooting form, GRIV will give you insights that will help you (and your students) be a better and more consistent archer.
7:30am-8:30am — Room 139
S3DA in the Retail Shop
Cody Kirby (S3DA)
Learn how you can start a team or help local S3DA clubs while building an archery community and reaping the benefits of repeat customers in your pro shop.
9:00am-1:00pm — Booth 969
Bow Technician Practical Assessment
Those who have completed the online portion of the certification can schedule a time during the Show to conduct their in-person practical assessment.
1:00pm-5:00pm — Room 107-110
Level 2 USA Archery Certification
You do NOT need to have a Level 1 Certification to take the Level 2 course. The knowledge you would obtain in Level 1 is included in Level 2.
2:00pm-6:00pm — Booth 969
Bow Technician Practical Assessment
Those who have completed the online portion of the certification can schedule a time during the Show to conduct their in-person practical assessment.
12:00pm-1:00pm — Booth 847
Topic TBD
George Ryals
From bow tuning tweaks to mastering your shooting form, GRIV will give you insights that will help you (and your students) be a better and more consistent archer.
1:30pm-2:30pm — Booth 847
About Centershot
Centershot
Learn how Centershot is reaching individuals across the country and how your community could benefit from this program.
3:00pm-4:00pm — Booth 847
Warranty Systems for Archery Retail
Speaker TBD
Warranty repairs keep your customers in the field and on the range, but they can be a big headache. Learn from fellow archery retailers to get ideas on how you can make warranty repairs a benefit to your business and a reason why customers choose you over the competition.
3:00pm-7:00pm — Halls C-E
Rushmore Rumble Check-In
Late Registration/Check-In for Championship Divisions
4:00pm-7:00pm — Halls C-E
Rushmore Rumble Paid Practice
Paid Practice for Championship Divisions
Friday, Jan. 8
7:00am-6:00pm — Location Coming Soon
ATA Trade Show Registration
Visit the registration counter to print your badge.
7:30am-8:30am — Room 138
Bowhunting Study Unveiling
Responsive Management
8:00am-12:00pm — Room 107-110
Level 2 USA Archery Certification
You do NOT need to have a Level 1 Certification to take the Level 2 course. The knowledge you would obtain in Level 1 is included in Level 2.
8:30am-6:00pm — Exhibit Halls
***ATA Trade Show***
The Show Floor will be open during these hours.
9:00am-12:00pm — Room 139
Archery and Bowhunting Summit
The Summit is designed for state agencies, retailers, manufacturers, educators and hunters to learn, collaborate, and take action.
9:00am-1:00pm — Booth 969
Bow Technician Practical Assessment
Those who have completed the online portion of the certification can schedule a time during the Show to conduct their in-person practical assessment.
9:00am-6:00pm — Exhibit Hall D/E
Rushmore Rumble Late Registration & Check In
Visit the Rushmore Rumble registration counter to check in.
9:00am-7:00pm — Exhibit Hall D/E
Rushmore Rumble – Paid Practice
Practice session in the exhibit hall.
10:30am-11:30am — Booth 847
Running a Successful Shop Shooter Program
Speaker TBD
Everyone wants a jersey and some free gear, but how does that help your business? Get insights from archery pro shops on how to pick your shooters and what you should expect in return for sponsorship.
12:30pm-1:30pm — Booth 847
Beyond the Bow Sale: How Education Builds Revenue, Retention, and Public Trust
Lynda Whitehead, X10 Archery
This session will show how retailers, ranges, clubs, and academies can use beginner programs, adult education, coach development, bowhunting preparation, youth pathways, and community partnerships to turn first-time shooters into confident, ethical, long-term customers.
1:00pm-5:00pm — Room 107-110
S3DA Instructor Certification
Get your S3DA Instructor Certification
1:00pm-3:00pm — Location Coming Soon
Archery and Bowhunting Summit
The Summit is designed for state agencies, retailers, manufacturers, educators and hunters to learn, collaborate, and take action.
2:00pm-3:00pm — Booth 847
Good to Great: Fine Tuning Your Target Bow
Paige Pearce, Tate Morgan, Tim Gillingham
Almost any bow can shoot good. But what does it take to make it shoot great? This all-star lineup of BowTech pros will share how they take a bow from good to great through their tuning processes.
2:00pm-6:00pm — Booth 969
Bow Technician Practical Assessment
Those who have completed the online portion of the certification can schedule a time during the Show to conduct their in-person practical assessment.
TBD — Exhibit Hall D/E
Rushmore Rumble – Championship Divisions: Day 1 Scoring (600 Round on 40cm 5-Spot)
Championship division times TBD
TBD — Exhibit Hall
World Archery Indoor World Series 500
Watch or compete in the Indoor World Series 500 competition
TBD — Exhibit Hall
S3DA Indoor Open
Watch or compete in the S3DA Indoor Open competition
7:30am-8:30am — Room 138
Bowhunting Study Unveiling
Responsive Management
8:00am-12:00pm — Room 107-110
Level 2 USA Archery Certification
You do NOT need to have a Level 1 Certification to take the Level 2 course. The knowledge you would obtain in Level 1 is included in Level 2.
9:00am-1:00pm — Booth 969
Bow Technician Practical Assessment
Those who have completed the online portion of the certification can schedule a time during the Show to conduct their in-person practical assessment.
1:00pm-5:00pm — Room 107-110
S3DA Instructor Certification
Get your S3DA Instructor Certification
2:00pm-6:00pm — Booth 969
Bow Technician Practical Assessment
Those who have completed the online portion of the certification can schedule a time during the Show to conduct their in-person practical assessment.
10:30am-11:30am — Booth 847
Running a Successful Shop Shooter Program
Speaker TBD
Everyone wants a jersey and some free gear, but how does that help your business? Get insights from archery pro shops on how to pick your shooters and what you should expect in return for sponsorship.
12:30pm-1:30pm — Booth 847
Beyond the Bow Sale: How Education Builds Revenue, Retention, and Public Trust
Lynda Whitehead, X10 Archery
This session will show how retailers, ranges, clubs, and academies can use beginner programs, adult education, coach development, bowhunting preparation, youth pathways, and community partnerships to turn first-time shooters into confident, ethical, long-term customers.
2:00pm-3:00pm — Booth 847
Good to Great: Fine Tuning Your Target Bow
Paige Pearce, Tate Morgan, Tim Gillingham
Almost any bow can shoot good. But what does it take to make it shoot great? This all-star lineup of BowTech pros will share how they take a bow from good to great through their tuning processes.
9:00am-6:00pm — Exhibit Hall D/E
Rushmore Rumble Late Registration & Check In
Visit the Rushmore Rumble registration counter to check in.
9:00am-7:00pm — Exhibit Hall D/E
Rushmore Rumble – Paid Practice
Practice session in the exhibit hall.
TBD — Exhibit Hall D/E
Rushmore Rumble – Championship Divisions: Day 1 Scoring (600 Round on 40cm 5-Spot)
Championship division times TBD
TBD — Exhibit Hall
S3DA Indoor Open
Watch or compete in the S3DA Indoor Open competition
TBD — Exhibit Hall
World Archery Indoor World Series 500
Watch or compete in the Indoor World Series 500 competition
Saturday, Jan. 9
6:30am-3:00pm — Halls D/E
Rushmore Rumble Check-In
Check-In for the Rushmore Rumble
6:30am-6:30pm — Exhibit Hall D/E
Rushmore Rumble – Paid Practice
Practice session in the exhibit hall.
8:00am-12:00pm — Room 107-110
S3DA Instructor Certification
Get your S3DA Instructor Certification
8:00am-6:00pm — Corridor
Archery & Bowhunting Supershow Check-In/Tickets
Visit the ticket counter to buy tickets or scan your pre-paid ticket(s).
9:00am-6:00pm — Exhibit Halls
***Archery & Bowhunting Supershow***
The Supershow Floor will be open during these hours.
9:30am-1:30pm — Booth 969
Bow Technician Practical Assessment
Those who have completed the online portion of the certification can schedule a time during the Show to conduct their in-person practical assessment.
12:00pm-1:00pm — Booth 847
Topic TBD
George Ryals
From bow tuning tweaks to mastering your shooting form, GRIV will give you insights that will help you (and your students) be a better and more consistent archer.
1:00pm-2:00pm — Booth 847
Podium Archer
Josh Jones
2:00pm-3:00pm — Booth 847
About Centershot
Centershot
Learn how Centershot is reaching individuals across the country and how your community could benefit from this program.
2:00pm-6:00pm — Booth 969
Bow Technician Practical Assessment
Those who have completed the online portion of the certification can schedule a time during the Show to conduct their in-person practical assessment.
TBD — Exhibit Hall D/E
Rushmore Rumble – Non-Championship Divisions: Day 1 Scoring (Vegas 600 Round on 40cm 5-Spot)
Non-Championship division times TBD
TBD — Exhibit Hall D/E
Rushmore Rumble – Championship Divisions: Day 2 Scoring (Vegas 300 Round)
Championship division times TBD
TBD — Exhibit Hall D/E
Rushmore Rumble – Championship Shoot Off & Championship Awards
Championship Shoot Off and Awards
TBD — Exhibit Hall
World Archery Indoor World Series 500
Watch or compete in the Indoor World Series 500 competition
8:00am-12:00pm — Room 107-110
S3DA Instructor Certification
Get your S3DA Instructor Certification
9:30am-1:30pm — Booth 969
Bow Technician Practical Assessment
Those who have completed the online portion of the certification can schedule a time during the Show to conduct their in-person practical assessment.
2:00pm-6:00pm — Booth 969
Bow Technician Practical Assessment
Those who have completed the online portion of the certification can schedule a time during the Show to conduct their in-person practical assessment.
12:00pm-1:00pm — Booth 847
Topic TBD
George Ryals
From bow tuning tweaks to mastering your shooting form, GRIV will give you insights that will help you (and your students) be a better and more consistent archer.
1:00pm-2:00pm — Booth 847
Podium Archer
Josh Jones
2:00pm-3:00pm — Booth 847
About Centershot
Centershot
Learn how Centershot is reaching individuals across the country and how your community could benefit from this program.
6:30am-3:00pm — Exhibit Hall D/E
Rushmore Rumble – Check-In
Check in at the Rushmore Rumble registration desk.
6:30am-6:30pm — Exhibit Hall D/E
Rushmore Rumble – Paid Practice
Practice session in the exhibit hall.
TBD — Exhibit Hall D/E
Rushmore Rumble – Non-Championship Divisions: Day 1 Scoring (Vegas 600 Round on 40cm 5-Spot)
Non-Championship division times TBD
TBD — Exhibit Hall D/E
Rushmore Rumble – Championship Divisions: Day 2 Scoring (Vegas 300 Round)
Championship division times TBD
TBD — Exhibit Hall D/E
Rushmore Rumble – Championship Shoot Off & Championship Awards
Championship Shoot Off and Awards
TBD — Exhibit Hall
World Archery Indoor World Series 500
Watch or compete in the Indoor World Series 500 competition
Sunday, Jan. 10
6:30am-12:30pm — Exhibit Hall D/E
Rushmore Rumble – Paid Practice
Practice session in the exhibit hall.
8:00am-5:00pm — Corridor
Archery & Bowhunting Supershow Check-In/Tickets
Visit the ticket counter to buy tickets or scan your pre-paid ticket(s).
9:00am-5:00pm — Exhibit Halls
***Archery & Bowhunting Supershow***
The Supershow Floor will be open during these hours.
10:00am-2:00pm — Booth 969
Bow Technician Practical Assessment
Those who have completed the online portion of the certification can schedule a time during the Show to conduct their in-person practical assessment.
12:00pm-1:00pm — Booth 847
Topic TBD
George Ryals
From bow tuning tweaks to mastering your shooting form, GRIV will give you insights that will help you (and your students) be a better and more consistent archer.
1:00pm-2:00pm — Booth 847
Great to Good: Fine Tuning Your Bow
Paige Pearce, Tate Morgan, Tim Gillingham
Almost any bow can shoot good. But what does it take to make it shoot great? This all-star lineup of BowTech pros will share how they take a bow from good to great through their tuning processes.
4:00pm—Featured Products Area
Raffle Drawing
Get raffle tickets during the Supershow then check in during the live drawing to see if you’ve won free products!
6:00pm-7:00pm — Location Coming Soon
New Product Launch and Featured Product Pick Up
Exhibitors can pick up their products from both locations.
6:00pm-10:00pm — Location Coming Soon
Exhibitor Move Out
Exhibitors can take down their booths.
TBD — Exhibit Hall D/E
Rushmore Rumble – Non-Championship Divisions: Day 2 Scoring (Vegas 300 Round)
Non-Championship division times TBD
TBD — Exhibit Hall D/E
Rushmore Rumble – Flight & Junior Division awards
Flight & Junior Division awards
10:00am-2:00pm — Booth 969
Bow Technician Practical Assessment
Those who have completed the online portion of the certification can schedule a time during the Show to conduct their in-person practical assessment.
12:00pm-1:00pm — Booth 847
Topic TBD
George Ryals
From bow tuning tweaks to mastering your shooting form, GRIV will give you insights that will help you (and your students) be a better and more consistent archer.
1:00pm-2:00pm — Booth 847
Great to Good: Fine Tuning Your Bow
Paige Pearce, Tate Morgan, Tim Gillingham
Almost any bow can shoot good. But what does it take to make it shoot great? This all-star lineup of BowTech pros will share how they take a bow from good to great through their tuning processes.
6:30am-12:30pm — Exhibit Hall D/E
Rushmore Rumble – Paid Practice
Practice session in the exhibit hall.
TBD — Exhibit Hall D/E
Rushmore Rumble – Non-Championship Divisions: Day 2 Scoring (Vegas 300 Round)
Non-Championship division times TBD
TBD — Exhibit Hall D/E
Rushmore Rumble – Flight & Junior Division awards
Flight & Junior Division awards