Coffee Talks
Coffee Talks are 30-minute casual presentations and discussions that encourage attendee participation. Attendees will sit in a half-circle so everyone can be seen and heard during these collaborative conversations. Ideas, questions and feedback are welcome in hopes that participants keep talking afterward to build business relationships. All Coffee Talks will be held in the MyATA Area.
Friday, Jan. 7, 2022
Rocket Up Sales in the Used Bow Market
Randy Phillips - Archery Headquarters (AZ)
1:00 p.m. - 1:30 p.m.
Are you missing out on sales dollars by ignoring the used bow market? Learn how you can take advantage of selling used bows without hurting your ability to sell new bows in your pro shop.
FIBER 101: A Deep Dive into Fiber Terminology, Performance and Bowstring Application
Mark Pederson - Bloodline Fibers
2:30 p.m. - 3:00 p.m.
Bowstring fiber has seen a great deal of advacement since the Dacron days. Learn about the intricacies of bowstring fiber and how it can help your customers get the proper string for their needs.
Saturday, Jan. 8, 2022
Archery for Youth & Their Families
Lora Baker with Oregon Fish & Wildlife and Kelly Boyer with Oklahoma Dept. of Wildlife Conservation
10:00 a.m. - 10:30 a.m.
Youth archery programs are excellent at exposing kids to the sport, but getting entire families involved can have an even greater impact on keeping participants interested. Learn how your business can get involved with the programs running in your state to build the archery community and your customer base.
Get Paid On Time- How to Grant Credit Wisely
David Kahn - Interregional Credit Systems
11:30 a.m. - 12:00 p.m.
Granting credit is a great way for manufacturers to build their dealer base and sell more product. But if you don't do it wisely, it can come back to be a burden on your resources and take up a great deal of time. Attendees will learn how to take preventative measures to ensure they are granting credit wisely and improving their odds of getting paid in full and on time.
Act Right! How Behaviors Affect the Customer Experience
Korbin Williams - Korbin's Archery
1:00 p.m. - 1:30 p.m.
Giving customers a great experience goes beyond product knowledge and selection. Learn how your behavior, and how you respond to customer behavior, impacts the overall experience and what you can do to keep customers coming back.
Intellectual Property Enforcement - What To Do if You Receive a Cease & Desist Letter and How To Protect Your Own IP
Michael Oropallo - Barclay Damon
2:30 p.m. - 3:00 p.m.
Intellectual property: patents, trademarks, copyrights and trade secrets, is often an overlooked issue when it comes to the development, advertising and sale of archery products. This seminar will discuss the various forms of IP, enforcement mechanisms, and what to do if you receive a letter accusing you of infringement.
Long-Range Bowhunting – Arrow Speed/KE/Momentum at 60 Yards
Troy Fowler - Ashby Bowhunting Foundation
4:00 p.m. - 4:30 p.m.
What happens to an arrow when it's shot over the longer distances commonly encountered in western hunting situations? Instead of looking at speed and kinetic energy at the bow, we will look at speed and kinetic energy over distance and the momentum expectations.
Sunday, Jan. 9, 2022
Avoiding Target Panic - How to Pick the Right Release and Execute the Shot
George Ryals IV - Last Chance Archery
10:00 a.m. - 10:30 a.m.
Every archery shop has had a customer come to them looking for a new release aid to help them shake off target panic. Learn how to identify the right kind of release for each shooter, but also how to properly execute the shot to avoid falling back into the same bad habits.
Emerging Media and Multicultural Marketing
John Kenney - NBC Universal
11:30 a.m. - 12:00 p.m.
Your future archery customers may come from a different background than yourself. This session will discuss trends and give insight on growing multiculturalism, and discuss emerging media platforms that could present a big opportunity for marketing your business.
Federal Excise Tax Resources for Your Business
Nathan Fitzgerald - BKD CPAs & Advisors
1:00 p.m. - 1:30 p.m.
Get expert advice on managing Federal Excise Tax payments and learn about the FET resources available exclusively to ATA members.
Effective Trademark Strategies for Brand Owners
Stephen Baird - Greenburg Traurig
2:30 p.m. - 3:00 p.m.
Learn how to identify and protect strong and valuable trademarks, avoid common pitfalls, and use cutting-edge strategies to creatively enforce trademark rights.
