Coffee Talks have become some of our most popular educational sessions, and we continue to expand our offerings every year.
Coffee Talks happen periodically throughout the day on the Show floor, in the Member Programs and Services area, which allows attendees to join as many sessions as they’d like. There’s no need to pick and choose, you can attend each and every one. With a more casual setting and focus on discussion, Coffee Talks give our members a great opportunity for peer-to-peer learning and business networking.
11:00 a.m. – 11:30 a.m. — Kelsey Burkart and Oliver Fischer / QuickFire and Peak Strategic Insights — Data-Backed Sales: The Crucial Role of Consumer Research
– What is the role of research in your business making process? Learn how this information can help you be better prepared to meet the needs of your customers. After this session, join Oliver & Kelsey at their Masterclass session on Friday morning for a deeper dive into the topic and more actionable takeaways.
1:00 p.m – 1:30 p.m. — Will Moulton & Kent Colgrove / ARRO — Join ARRO
– In today’s evolving archery environment ARRO has your back. From our central office to our patronage dividends, ARRO keeps you profitable and running smoothly. Whether you are a retailer, a manufacturer, it’s very important to belong to an archery buying group. We look forward to telling you ARRO’s story and answering your questions about ARRO.
2:00 p.m – 2:30 p.m. — Dan Forster / ATA — FET Slippage: How the ATA is Fighting to Level the Playing Field
– Federal Excise Taxes on archery equipment collected by the IRS under the Pittman-Robertson act provide vital funding to state agencies to retain current bowhunters, educate new hunters, and invest in the preservation of game populations and habitat. However, the rise in popularity of consumers purchasing directly from overseas manufacturers through internet marketplaces has allowed said manufacturers to sidestep their tax liability. This slippage not only decreases funding for the hunting industry, but also gives an unfair advantage to sellers who are not paying the tax. Learn how the ATA is joining with other organizations to address this issue for the benefit of our members and bowhunting.
3:00 p.m – 3:30 p.m. — Chris James & Barry Sutton / Marsh McLennan Agency — The Anatomy of a Products Liability Claim
– Most manufacturers in the archery industry will have a products liability claim happen. The steps that a manufacturer takes ahead of a potential products claim can have a big impact of a positive out come once the claim is filed. We will talk about how preparation before a claim can set up a business for a successful defense.
4:00 p.m. – 4:30 p.m. — Lynda Whitehead / X10 Archery — Expanding Your Archery Business Beyond Retail: A Blueprint for Boosting Revenue and Community Engagement
– Join Lynda Whitehead, a USA Archery Level 4-NTS Coach and Coach Trainer, as she shares an easy to implement blueprint for taking your archery business to new heights—beyond traditional retail operations. With a well-established archery academy serving as a training hub in Houston, TX, Lynda brings a wealth of practical experience and insights into creating successful programs for revenue growth and community engagement. Learn the strategic approaches and innovative tactics essential for diversifying income streams, nurturing archer development, and growing community outreach. This session promises to offer actionable steps for business expansion that goes hand-in-hand with community building.
11:00 a.m. – 11:30 a.m. — Randy Phillips and Kelly Kelly / NABA — Maximizing Profits with a Buying Group
– Is a buying group right for your retail business? Learn how membership in the NABA can increase your purchasing power and help maximize profit margins on every sale.
12:00 p.m – 12:30 p.m. —Steve Baird & Tyler Thompson / Greenburg Traurig — What You Need to Know About Trademarks, Brand Protection, and Data Privacy Compliance
– Get expert insights on hot topics of critical importance to any archery retailer or brand. From non-traditional trademark protection to protecting against online impersonators, and understanding how to minimize risk when collecting customer data – this session will help you understand how to take a proactive approach to protect your business and its intellectual property.
1:00 p.m – 1:30 p.m. — USA Archery & Marvel— Archery is for Everyone!
– In 2023, USA Archery partnered with Marvel Comics to present the “Archery is for Everyone!” campaign aimed at getting people to try archery for the first time. Find out what we learned from the social media content and “try archery” events held throughout the country.
2:30 p.m – 3:00 p.m. — Jeff Poole and ATA Board Members / ATA — Ask the ATA
– Have a question about ATA initiatives or current industry happenings? Join us for a casual conversation with ATA President & CEO, Jeff Poole, and members of your ATA Board of Directors.
3:00 p.m – 3:30 p.m. — Tom Decker / US Fish & Wildlife Service — Interpreting Participation Data
– Who are your potential customers? How often do they participate and how much do they spend? Learn how this valuable research conducted by the US Fish & Wildlife Service can give you insights on how you can better reach and serve those who pursue outdoor recreation.
4:00 p.m. – 4:30 p.m. — Peter Godlewski / Rungu Dualie E-Bikes — Everything You Need to Know to Sell E-Bikes
– E-bikes are a fast growing category among hunters and outdoor recreationalists alike, but with so many different brands available on the market it’s difficult to distinguish market hype from facts. The presentation gives an overview the basics of how e-bikes work, different kinds of e-bike configurations with the pro’s and cons of each, how to understand federal and state laws and restrictions on where you can and can’t ride, and the difference between battery life, power output and range. Open Q&A will follow the overview, so come with any and all questions.
10:00 a.m. – 10:30 a.m. — Jonathan Fassnacht / Dominion eCom — How to Succeed on Amazon and not Screw your Dealers!
– This presentation is tailored for Brand Representatives who have encountered challenges in effectively managing their brand presence on Amazon or are seeking guidance to refine their strategic approach. Within this session, you’ll get valuable insights into the best practices for achieving success on Amazon, along with a comprehensive framework of performance indicators that can be utilized to assess one’s progress in a domain often regarded as daunting. Learn about software solutions designed to facilitate the continuous monitoring of profitability and elevate the overall management experience while also delivering a comprehensive overview of Amazon’s advertising options.
11:00 a.m. – 11:30 a.m. — George Ryals / Last Chance Archery — Causes and Cures: Common Archery Mistakes that Make Archers Miss
– Do you want to help your customers improve their archery abilities and starting hitting targets more consistently? Join George Ryals, your favorite archery coach, for a seminar on the most common archery mistakes that make archers miss and how to fix them.
12:00 p.m – 12:30 p.m. — Keith Jabben / Precision Design Products — Fine Tuning Arrow Setups
– Learn the advantages of fine tuning arrows to bows, instead of just tuning bows. This presentation will also cover the financial advantage of developing dedicated customers through custom arrow builds.
1:00 p.m – 1:30 p.m. — James Blankenbeckler / RT Insurance — How Much Coverage Do I Need for My Business?
– How much coverage is really enough to cover your business in the event of an insurance claim? Does holding events or having a range on site affect that number? Find out how to determine if your business is insured correctly and adequately to avoid major problems in the future.
2:00 p.m. – 2:30 p.m. — Mike Er and Chris Tabone / Celerant — Using Data for Smart Business Decisions
– Studying your own sales data is vitally important to making good buying decisions, but are you getting the whole picture? This session will discuss how and why retailers should be using industry data as part of their business strategy.