Coffee Talks

Coffee Talks are 30-minute casual presentations and discussions that encourage attendee participation. Attendees will sit in a half-circle so everyone can be seen and heard during these collaborative conversations. Ideas, questions and feedback are welcome in hopes that participants keep talking afterward to build business relationships. All Coffee Talks will be held in the MyATA Area.

Wednesday, Jan. 11, 2023

Avoiding Social Media Burnout & Anxiety

Michelle Scheuermann & Trent Marsh - BulletProof Communications
11:00 a.m. - 11:30 a.m.

If you manage a multitude of social media channels for your brand, business, company - then you've probably experience burnout at some point. You've also probably experienced some form of anxiety over posting on social media (or not posting) and what happens when mistakes are made (we all make 'em!). Join Michelle Scheuermann and Trent Marsh for this conversational time together discussing their experiences managing multiple social media accounts across diverse industries and the methods they employ to not only carve out time away from their devices, but also how to manage expectations and reduce anxiety.

Get it Right - Insuring Your Archery Business

James Blankenbeckler - RT Insurance
12:00 p.m. - 12:30 p.m.


4 Ways to Increase Profitability With Inflation and Supply Chain Issues

Dale Bergman - Nuvei Payment
1:00 p.m. - 1:30 p.m.

In todays evolving retail environment we continue to have new ways of selling being made available (omnichannel marketing, social media sales, ecommerce, third party selling, and innovations for the brick and mortar business). All of the above bring new collection risks to a business. Here are some strategies to consider to help improve the bottom line by addressing supply chain issues and minimizing collection, account receivable, and bad debt expenses.

Thursday, Jan. 12, 2023

Everything You Always Wanted to Know About E-Bikes, But Were Afraid to Ask

Peter Godlewski - Rungu Dualie E-Bikes
11:00 a.m. - 11:30 a.m.

Bowhunting with e-bikes is here to stay, but with so many different brands available on the market it's difficult to distinguish market hype from facts. The presentation gives an overview the basics of how e-bikes work, different kinds of e-bike configurations with the pro's and cons of each, how to understand federal and state laws and restrictions on where you can and can't ride, and the difference between battery life, power output and range. Open Q&A will follow the overview, so come with any and all questions.

Scouting for Customers

Oliver Fischer - Peak Strategic Insights
12:00 p.m. - 12:30 p.m.

Join Oliver as he shares the power of utilizing consumer data to “scout” your customers. Much preparation and research are put in to planning the perfect hunt, reaching your customers is no different. Learn from the experts at Peak Strategic Insights on how archery brands can use direct consumer-centric, market-driven data to scout your customer base. Who are they? Where are they? What is driving their purchasing decisions? The team at Peak is here to take the mystery out of the customers “path to purchase” and teach you how - by maximizing your knowledge of your customers, their habits and needs - you can maximize your sales.

Granting Credit Wisely

David Kahn - Interregional Credit Systems
1:00 p.m. - 1:30 p.m.

Granting credit is a great way for manufacturers to build their dealer base and sell more product. But if you don't do it wisely, it can come back to be a burden on your resources and take up a great deal of time. Attendees will learn how to take preventative measures to ensure they are granting credit wisely and improving their odds of getting paid in full and on time.

Tips & Techniques for Building the Perfect Arrow

Travis "T-Bone" Turner - Last Chance Archery
2:00 p.m. - 2:30 p.m.

Join Travis “T-Bone” Turner to discuss tips and techniques for building the perfect arrow from nock to broadhead.

Friday, Jan. 13, 2023

Fixed Blade Broadhead Tuning

Brian Poe - Vantage Point Archery
10:00 a.m. - 10:30 a.m.

Fixed blade broadheads offer hunters a simpler and more durable solution, but they can require some additional tuning. In this session, you'll learn some tips and tricks on how you can help your customers get their fixed blades flying like darts.

The Modern Tree Saddle: A Versatile Elevated Hunting Technique

Aaron Ritter - Latitude Outdoors
11:00 a.m. - 11:30 a.m.

This presentation will cover the history of tree saddles and the variety of climbing methods available to saddle hunters. Aaron will cover the pros and cons of hunting in a saddle and how retailers can market this gear to hunters of all abilities.

Excise Tax

Mitch King - BEAM Consulting, Inc.
12:00 p.m. - 12:30 p.m.

This seminar will include an overview of the excise tax program and will provide guidance that will help new manufacturers understand their excise tax obligations and the reporting and payment process. More experienced manufacturers may also benefit from having a better understanding of the overall excise tax program. The presentation is based on information provided by the IRS and is routinely updated based on issues that may have come up recently within the industry.

Digital Marketing Tactics for 2023

AJ Willoughby - Titan Digital
1:00 p.m. - 1:30 p.m.

Marketing Tactics for 2023. It's a new world. The strategies to survive and go big are not the same as they were just a few years ago. How do you market an outdoor industry in a world that revolves around the computer screen and your cell phone? How do you compete as a small business owner with the big guys? What tactics do you have to know to survive in the wild online world? Relying on what worked in 2019, will leave you wondering what happened. AJ breaks it down, the tactics that get you results, when to use them and how to use them. Which ones are starting to fade away and what is on the horizon for 2023 and beyond.