Coffee Talks

Coffee Talks are casual 30-minute presentations and discussions that encourage attendee participation. Attendees will sit in a half-circle so everyone can be seen and heard during these collaborative conversations. Ideas, questions and feedback are welcome in hopes that participants keep talking afterward to build business relationships. All Coffee Talks will be held in the MyATA Area.

ATA 2021 Trade Show Update



Despite the combined efforts of the Archery Trade Association Board of Directors, staff and the city of Indianapolis, your ATA Board of Directors made the tough decision to cancel the in-person 2021 ATA Trade Show, scheduled to take place Jan. 7-9, 2021, in Indianapolis.

As your ATA starts to shift focus, we’ll communicate updates regarding next steps, including virtual plans and offerings. ATA members should check their inboxes in the coming weeks for information regarding:
- Virtual education opportunities
- Virtual Show specials
- Virtual Impact Awards

Thursday, Jan. 7, 2021

Making Money in Small Towns



Korbin Williams - Korbin's Archery
2:00 pm - 2:30 pm
This discussion will focus on how dealers can be successful in their shop despite a perceived market size. Learn about profit and marketing using other local businesses to extend outreach efforts, as well as integrating social media beyond just making sales.

Heavy Arrow Setups for Customer Success



Troy Fowler, Darrel Barnette, Aaron Warbritton - Ashby Bowhunting Foundation and The Hunting Public
3:00 pm - 3:30 pm
Helping customers build heavy, high forward of center arrow setups can not only give them a better chance of success in the woods, but also give the retailer an opportunity to sell higher end shafts and components. The talk will cover the science behind this type of arrow setup, and real world results.

Engaging Women Hunters



Cindy Stites - Artemis
4:00 pm - 4:30 pm
How do you expand a hunting community? Women bowhunters are vital members of the bowhunting community and amplifying their stories is key to recruiting and retaining new hunters. Join us for a discussion on how women bowhunters are a rapidly growing demographic in our industry and how you can effectively meet their needs.

Friday, Jan. 8, 2021

Hunter Education Creates New Customers



Alex Baer & Marisa Futral - International Hunter Education Association - USA
11:00 am - 11:30 am
Join us for an open discussion about hunter education in America and its evolution through recent times of modern technology and troublesome COVID-19. We'll offer some insights into what 2021 might hold, and offer tips on how retailers and manufacturers may better position themselves to service the latest batch of customers entering the industry. Learn how your home state is weathering COVID-19 and continuing to welcome students into the market.

California Prop 65 - What It Is, What It Means, & Why You Should Care



Jay Thompson - Nelson Mullins Riley & Scarborough, LLP
1:00 pm - 1:30 pm
Any manufacturer, distributor, or seller who sells products in California that do not comply with Prop 65 could be subject to major legal penalties. This presentation will help all businesses remain compliant and avoid legal consequences.

Ask GRIV - Shooting Form Q&A



George Ryals IV - Last Chance Archery/Archery Learning Center
2:00 pm - 2:30 pm
Bring your questions for GRIV! This discussion will cover the important parts of archery form and explain why we do it the way we do and describe how it creates the most stable aim and crisp release. Good form will keep your customers injury free, shooting for life, and having fun shooting more consistently.

Saturday, Jan. 9, 2021

Are You Insured Correctly?



ATA Service Providers - Hobson, Craft, RT Outdoors
10:00 am - 10:30 am
Business insurance can be complex and downright confusing. This panel discussion will cover the foundations of examining your current policy and making necessary changes to ensure you will be covered in the event of filing a claim. Discussion will cover policies for both retail and manufacturing businesses.

Avoid the Attorneys - Tips for Managing Legal Issues in Product Safety, Compliance, and Liability



Jay Thompson - Nelson Mullins Riley & Scarborough, LLP
11:00 am - 11:30 am
It is much better to be compliant on the front end than to face problems and penalties for not being complaint. This presentation will take a positive approach, not a negative approach, to ways manufacturers and distributors can benefit and grow their brand by understanding legal requirements and complying with product safety requirements in the design, manufacturing, import, sale, and post-sale of their products.

How Data-Driven Analysis Can Change the Way You Shoot



Austin Allgaier - Mantis Tech
12:00 pm - 12:30 pm
Where the arrow lands is like the last page of a book: we unlock the rest of the story. The primary goal of any archer should be improvement. We tell the archer how they can improve. We've analyzed the shot process data of millions of shots and discovered fascinating insights that will unlock new opportunities for growth in shooting performance.