The Innovation Zone

The Innovation Zone was created to help young, innovative manufacturers and entrepreneurs get the industry’s attention. New manufacturers who aren’t ready to invest in a Trade Show booth, and are an active ATA Basic Manufacturer Member, can exhibit in the Innovation Zone.

Questions? Contact Becky Lux, senior manager of Trade Show.

Use the Zone to showcase your pioneering products to retailers and manufacturers. It’s a high-profile place to display your products on or near the Trade Show floor, which helps your company get noticed. Exhibiting in the “Zone” gives you:

Draped 6' table and chairs

Two complimentary exhibitor badges

Listing in the Show Guide & membership directory

24-hour perimeter security

About Basic Manufacturer Membership

Basic Manufacturer Membership is for those entities that have not applied for or not been approved as an ATA Regular Manufacturer. This includes corporations, partnerships and other entities that are new to the industry in the manufacturing, distribution and sale of archery and/or bowhunting products; or those offering hunting, shooting, outdoor products and/or services. Basic Manufacturer status is a classification that can be renewed each year for up to two years.

Become a Member

We are here to help the industry, to help individual businesses get the most out of the industry, and to help you.

Join today