Archery Industry Masterclass

The Archery Industry Masterclass series is a full two days of educational courses covering various industry topics.
Masterclass sessions will be available on Jan. 11 and Jan. 12, the first two days of the virtual Show.
Attendees can choose from courses in the Business, Coaching, Marketing, or Archery Tech track. Attendees can stay in the same track all day or attend courses in various tracks.

ATA 2021 Online Trade Show Update



Mark your calendars! ATA 2021 Online will take place virtually Jan. 11-15, 2021.

Please note: The dates have changed from the in-person Show. The online Show takes place a week later.

Archery Industry Masterclass sessions will be available the first two days of the virtual Show, Jan. 11 and Jan. 12.

Attend the Masterclass Virtually



Members: $79


Nonmembers: $500


Register to attend the Masterclass through the MyATA Learning Center. Registering for the Masterclass series provides access to every Masterclass in every track.

Online:

Watch the presentation and ask questions by typing them into the webinar platform. Kurt Smith, director of industry relations, will present these questions at the seminar.

Before the Show:

Anyone registering for the Masterclass series will have access to pre-Show content on the MyATA Learning Center. Pre-Show video content from the presenters covering foundational skills in their area. (To be posted by mid-December 2020)

Business

Customer Service Excellence



Hank Yacek - Point of Impact Group
Monday, Jan. 11, 2021
8:30 - 9:45 a.m. CST
This session covers trends in customer expectations and how retailers can enhance the customer journey. We will also discuss different facets that create an excellent customer experience when interacting with your business.

Paths to Profitability



Hank Yacek - Point of Impact Group
Monday, Jan. 11, 2021
2:00 - 3:15 p.m. CST
Learn tips and tricks to improve profitability through staffing, inventory management practices, and other business efficiencies to boost your bottom line.

Inventory Management



Hank Yacek - Point of Impact Group
Tuesday, Jan. 12, 2021
8:30 - 9:45 a.m. CST
Get a deeper understanding of how your inventory management strategy has a profound impact on margins. You will also learn how to determine the best inventory level for your particular business to maximize profits and cash flow.

Selling Skills



Hank Yacek - Point of Impact Group
Tuesday, Jan. 12, 2021
2:00 - 3:15 p.m. CST
Selling is an art, but it also takes skill and practice to make the most out of every opportunity. From asking the right questions to closing the sale, this session will give you the foundation for success in retail sales.

Coaching

Controlled Process Shooting - What it Means for Your Customers



Joel Turner - Shot IQ
Tuesday, Jan. 12, 2021
12:00 - 1:15 p.m. CST
Many archers experience some form of target panic. It can take the fun out of shooting and discourage new or existing archers and bowhunters from continuing to participate. The Controlled Process Shooting Workshop will teach the archer not only WHAT to concentrate on during a shot, but, more importantly, it will teach the archer HOW to actually concentrate under stress. The archer will learn true concentration through this class and will understand how to gain full control of their shot and help their customers or students do the same.

Marketing

Social Media Storytelling



Hannah Stonehouse Hudson
Monday, Jan. 11, 2021
10:00 - 11:15 a.m. CST
Creating your brand's compelling social media narrative can be overwhelming, but an overarching story is needed to increase social media engagement. Not only do your fans and potential customers want to know about you, your products, and your company's background, but social media platforms and their algorithms reward pages and accounts that create useful and engaging content that add value to online communities. We'll discuss creating a storytelling strategy that helps you connect with your customers. In addition to coming up with a plan for posting, we will also explore the technical items that can either increase or destroy organic reach. These technical items are specific to each platform and can occasionally change without warning, so we'll show you how to keep up to date on the latest algorithm changes. This seminar puts all of this in one place, and creates actionable steps that can be implemented immediately and over the long term.

Building a Killer Brand Workshop



Chris Sprangers - Shine United
Monday, Jan. 11, 2021
4:00 - 5:15 p.m. CST
How do you create incremental value for your business and irrational value for customers? This workshop will walk you through the process of evaluating your brand and then putting it into action with measurable outcomes and optimized efforts. Registrants will receive handouts prior to the workshop so they can come prepared to get their brand and their business on the path to success.

Creating Your Marketing Strategy



Chase Rohlfsen - Rubline Marketing
Tuesday, Jan. 12, 2021
10:00 - 11:15 a.m. CST
From print ads to social media and digital, finding the best way to market your business and reach customers can be overwhelming. Attendees will gain an understanding of how they can create a complete marketing strategy for their business to effectively put marketing dollars to work, measure effectiveness, and convert impressions into sales.

Archery Tech

Tips and Tactics for Better Recurve Tuning



Jake Kaminski
Monday, Jan. 11, 2021
12:00 - 1:15 p.m. CST
For many bow shops, recurve bow setup and tuning can be a daunting task. Olympic archer Jake Kaminski will discuss princples of tuning a recurve bow and how to differentiate if accuracy issues are occuring because of poor equipment tune or improper shooting form.

Compound Bow Services - A System for Profitability



Steve VanZile
Tuesday, Jan. 12, 2021
4:00 - 5:15 p.m. CST
Quality bow technician services can set an archery pro shop apart from the competition and also provide one of the greatest opportunities for increased profit margins. To show your customers that difference and help them see the value in your services, you need to have a system that gives every customer an excellent experience every time. Learn how you can put customers at ease and address details that will not only make you more profitable, but also make you more efficient in your service work.