• ABOUT
    • About the ATA Show
    • 2024 ATA Show Registration
  • EXHIBIT
    • Why Exhibit
    • Exhibitor Dashboard
    • Become an Exhibitor
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  • ATTEND
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  • EDUCATE
    • Masterclass
    • Coffee Talks
    • Retail Certification
    • Bow Technician Certification
  • AT THE SHOW
    • Schedule of Events
    • Affiliate Events
    • ATA’s Industry Celebration, presented by Mossy Oak
    • New Product Launch Showcase
    • Awards
    • Featured Products
    • Shooting Lanes
    • Innovation Zone
  • TRAVEL
    • Hotel Reservations
    • Flight Discounts
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    • STL Safety Video
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Archery Industry Masterclass
The Archery Industry Masterclass series is a full day of educational courses covering various industry topics.
Masterclass sessions will be available on Jan. 12 and Jan. 13, 2024.
Speaker information for the 2024 ATA Show is below.
PURCHASE THE 2023 MASTERCLASS SERIES

2024 ATA Show Dates

Mark your calendars! The 2024 ATA Show will take place Jan. 11-13, 2024.

Archery Industry Masterclass sessions will be held Friday, Jan. 12 and Saturday, Jan. 13.

For Questions:
Contact Kurt Smith, director of industry relations, at (507) 233-8138 or kurtsmith@archerytrade.org.

Attend the Masterclass Sessions

*Prices include access to ALL Masterclass courses.
*Prices do not include access to the Show floor.
*Registering for the Masterclass series does not provide nonmembers access to the Show floor.

Before the Show:

Those attending the Show can register for the Masterclass when registering for the ATA Show. You will then automatically be registered for the course on the Learning Center. This will provide access to all online course materials before, during, and after the Show, as well as ability to attend in-person sessions.

Anyone registering for the Masterclass series will have access to pre-Show content on the Learning Center. Pre-Show video content from the presenters covering foundational skills in their area. (To be posted by mid-December 2023)

Online:

Registering for the Masterclass sessions provides access to both in-person and online versions of the material. and ask questions by typing them into the webinar platform. Kurt Smith, director of industry relations, will present these questions at the seminar.

After the Show:

If you are unable to tune into the Masterclass live, your payment still grants you access to the recorded content on the Learning Center after the Show concludes.

Not Attending the Show?

Those not attending the Show can purchase the course directly on the Learning Center to get access to prerecorded content, live streams of select sessions, and recordings of all sessions once they take place.

All 2023 Masterclass Sessions are Available for On Demand Viewing

Members: $100

Buy the 2023 Masterclass Series here.

2024 Masterclass Sessions

Friday, Jan. 12

7:00 a.m. – 8:00 a.m. — Masterclass: Randy Walk

-TBD

7:00 a.m. – 8:00 a.m. — Masterclass: George Ryals IV / Last Chance Archery

-TBD

8:00 a.m. – 9:00 a.m. — Masterclass: Jeff Greer

-TBD

8:00 a.m. – 9:00 a.m. — Masterclass: Oliver Fischer & Kelsey Burkhart / Peak Strategic Insights / Quickfire

– Join Oliver and Kelsey, two industry experts, in an insightful conversation as they unveil the power of utilizing consumer data through innovative and creative marketing strategies. Oliver, renowned for his peak strategic insights, will demonstrate how direct-to-consumer, market-driven data can provide invaluable marketing answers. Learn from his expertise on leveraging consumer data to make informed strategic decisions that drive success. On the other hand, Kelsey will guide you on transforming these answers into actionable marketing strategies that deliver tangible and measurable results. Gain valuable insights on how to cut through the noise, prioritize sales, and build a brand-first approach that resonates with your target audience. Don’t miss this opportunity to learn from these seasoned professionals and unlock the potential of consumer data to revolutionize your marketing efforts.

Saturday, Jan. 13

7:00 a.m. – 8:00 a.m. — Masterclass: Jay Scholes/Outtech

-TBD

7:00 a.m. – 8:00 a.m. — Masterclass: Travis “T-Bone” Turner/Last Chance Archery

-TBD

8:00 a.m. – 9:00 a.m. — Masterclass: Guy Krueger/USA Archery

-TBD

8:00 a.m. – 9:00 a.m. — Masterclass: EJ Saunders/Blaze Digital Solutions

-TBD