Archery Industry Masterclass

The Archery Industry Masterclass series is a full day of educational courses covering various industry topics.
Masterclass sessions will be available on Jan. 10, 2023, the day before the Show opens.
Attendees can choose from courses in the Business, Coaching, Marketing, or Archery Tech topics.

#ATA2023 Registration Opens Aug. 2

2023 ATA Trade Show Dates

Mark your calendars! The 2023 ATA Trade Show will take place Jan. 11-13, 2023.

Archery Industry Masterclass sessions will be available the day before the Show opens:

Jan. 10, 2023
8:00 a.m. - 6:30 p.m. EST

For Questions:
Contact Kurt Smith, director of industry relations, at (507) 233-8138 or

Attend the Masterclass Sessions

*Prices include access to ALL Masterclass courses.
*Prices do not include access to the Show floor.

All 2022 Masterclass Sessions are Available for On Demand Viewing

Members: $100

Buy the 2022 Masterclass Series here.

*Registering for the Masterclass series does not provide nonmembers access to the Show floor.

Before the Show:

Those attending the Show can register for the Masterclass when registering for the Trade Show. You will then automatically be registered for the course on the MyATA Learning Center. This will provide access to all online course materials before, during, and after the Show, as well as ability to attend in-person sessions.

Anyone registering for the Masterclass series will have access to pre-Show content on the MyATA Learning Center. Pre-Show video content from the presenters covering foundational skills in their area. (To be posted by mid-December 2021)


Registering for the Masterclass sessions provides access to both in-person and online versions of the material. and ask questions by typing them into the webinar platform. Kurt Smith, director of industry relations, will present these questions at the seminar.

After the Show:

If you are unable to tune into the Masterclass live, your payment still grants you access to the recorded content on the MyATA Learning Center after the Show concludes.

Not Attending the Show?

Those not attending the Show can purchase the course directly on the MyATA Learning Center to get access to prerecorded content, live streams of select sessions, and recordings of all sessions once they take place.

Click on the buttons in the key below to jump to that category.

Welcome Message

A continental breakfast will be offered.
8:00 a.m. - 8:30 a.m.

Prerecorded Content

    Membership First Business Model
    - Hank Yacek

    The Science of Retail Store Layout
    - Hank Yacek

    Fixing Form Flaws for Better Bow Fitment
    - Paige Pearce

    Setting a Solid Foundation for Social Media
    - Michelle Scheuermann

    Coaching Methods for Experienced Archers
    - Guy Krueger

    Barebow Setups for Customer Success
    - Frank McDonough

Exploring What Brings You Business Happiness

Hank Yacek - Point of Impact Group
1:00 p.m. - 2:15 p.m.

Diversification in the Archery Pro Shop

Hank Yacek - Point of Impact Group
3:30 p.m. - 4:15 p.m.

Coaching to Build Your Customer Base

Guy Krueger - USA Archery
2:30 p.m. - 3:15 p.m.

Going Light - What You Need to Know About Tuning Low Poundage Bows

Paige Pearce - Professional Archer
2:30 p.m. - 3:15 p.m.

Broaden Your Customer Base with Barebow Archery

Frank McDonough - Coach at Grass Hollow Archery
3:30 p.m. - 4:15 p.m.