Morning Seminar Sessions are open for all ATA Trade Show attendees.
The sessions are taught by industry experts who have experience in marketing, coaching, business, and archery tech.
If you were unable to attend the 2025 ATA Show in person, select seminars were recorded and are available for purchase through the ATA’s Learning Center.
Seminars in red and marked with an asterisk are available online.
2025 Seminar Sessions
*7:30 a.m. – 8:30 .m. —George Ryals IV / Last Chance Archery — The Magic Key to Archery Consistency: Part 1, Form for Consistency
George will go through a simple four-step process that will improve your consistency, raise your scores, and tighten your groups. Dealers will gain valuable information to help their clients achieve greater accuracy faster. Part I will focus on how shooting form impacts accuracy and consistency.
7:30 a.m. – 8:30 .m. —Tommy Floyd / NASP – NASP: Growing the Sport of Archery
Tommy Floyd, NASP President, shares the current progress of the National Archery in the Schools Program and reveal the results of the 2024 NASP® Student Survey illustrating the perceptions of 1.3 million NASP® archers.
7:30 a.m. – 8:30 .m. —Steven Shipe / Barnes & Thornburg LLP – The Intellectual Property Life Cycle
Effectively focusing your patents is critical to matching the commercial goals of your business. A multi-pronged approach can take provide flexibility to adapt to a changing commercial environment. Yet, when a potential infringement comes along, decision-making time arrives. We will discuss patent strategy leading up to an infringement, and the options once a potential infringement is discovered. Examples will be provided for both a single product line and a multi-product family line of related products with considerations of distribution and marketing.
7:30 a.m. – 8:30 .m. —GearFire / Hank Yacek — Driving Sales with Smart Retail: Leveraging Data, Vendor Partnerships, and BOPIS Strategies
Discover how to harness the power of retail data, streamline vendor fulfillment, and implement effective Buy Online, Pick Up In Store (BOPIS) strategies to elevate your business. This seminar dives into actionable insights and best practices to optimize inventory management, improve customer satisfaction, and maximize profitability.
7:30 a.m. – 8:30 .m. —FL Outdoors / Randy Groff — Precision Arrow Building – TAC Vanes & Swhacker Q&A
Arrow components play a big part in the accuracy of your arrow builds. Get insights from the FL Outdoors team on how you can pick the right components and build an extremely precise arrow that will help your customers with better long-range performance on the range or in the field.
7:30 a.m. – 8:30 a.m. —Latitude Outdoors / Aaron Ritter — The Modern Tree Saddle: Selling Safety in Your Store
While hunting from an elevated position comes with inherent risks, utilizing equipment like the modern tree saddle can drastically reduce those risks and provide hunters with confidence. Aaron Ritter will discuss how you can set up your retail store for success in providing the information and advice needed to get hunters of any physical ability into the gear that will keep them safe and effective in the field.
*7:30 a.m. – 8:30 .m. —George Ryals IV / Last Chance Archery — The Magic Key to Archery Consistency: Part 2, Tuning for Consistency
George will go through a simple four-step process that will improve your consistency, raise your scores, and tighten your groups. Dealers will gain valuable information to help their clients achieve greater accuracy faster. Part II will focus on how bow tune impacts accuracy and consistency.
*7:30 a.m. – 8:30 a.m. — Pnuma Outdoors / Mike Meiran —Selling Hunting Clothing: Strategies for Success
Soft goods like clothing provide retailers with some of the highest profit margins of any category, but stocking hunting clothing can be difficult if you aren’t sure how to deal with size runs, matching sets, and seasonal selling. The Pnuma team will guide you through the ins and outs of selling clothing to better serve your customers and also boost your bottom line with high margin sales.
7:30 a.m. – 8:30 .m. —Celerant — Using POS Data to Manage Inventory
Having a POS system is the first step in gathering data from your business, but how can you use it? Learn strategies for using your data to keep the right products on the shelf at the right time for better profitability and better cash flow.
7:30 a.m. – 8:30 .m. —Keith Arnold and Randy Wood / TenPoint Crossbows – How to Maximize YOUR Sales to Crossbow Consumers
Selling and servicing crossbows provides an enourmous opportunity for almost every archery retailer, but these sales won’t happen by themselves. The TenPoint team will share tips and tactics to help you sell more and get crossbow customers outfitted with the gear they need to be successful.
*7:30 a.m. – 8:30 .m. —Randy Walk / Hoyt Archery — Growing a Culture of Innovation
Innovation keeps a business relevant, but innovating doesn’t happen without focused effort throughout the organization. Industry veteran, Randy Walk, will discuss how business leaders can work to build a culture in their organization that encourages team members to take calculated risks in search of new ideas that push boundaries and encourage growth.
7:30 a.m. – 8:30 .m. —Jeff DeRegnaucourt / RT Insurance — Patents, Cyber Threats, and Retail – Preventing Loss in Your Archery Business
Loss prevention takes many forms in the archery industry. From in-store theft to cyber attacks, or even litigation from patents or intellectual property, there are many threats to the profitability of an archery business. Learn from industry experts how you can use preventative measures to protect your business from these threats.
*7:30 a.m. – 8:30 .m. — Eric Griggs and Cody Hall / GAS Bowstrings — All Things Bowstrings: A Deep Dive into Bowstring Fibers and Construction
Join Eric Griggs and Cody Hall from GAS Bowstrings as they go into a deep dive on “All Things Bowstrings”. We’ll discuss different bowstring and serving materials, bowstring fiber technology, construction, installation, how twist/serving direction affects arrow rotation, etc. Come join the discussion! This will be an interactive seminar with a large portion of the time spent as an open Q&A session.
2025 Seminar Gallery
JANUARY 7-9, 2026
INDIANAPOLIS, INDIANA