Mark your calendars! The 2024 ATA Show will take place Jan. 11-13, 2024.
Archery Industry Masterclass sessions will be held Friday, Jan. 12 and Saturday, Jan. 13.
For Questions:
Contact Kurt Smith, director of industry relations, at (507) 233-8138 or kurtsmith@archerytrade.org.
*Prices include access to ALL Masterclass courses.
*Prices do not include access to the Show floor.
*Registering for the Masterclass series does not provide nonmembers access to the Show floor.
Those attending the Show can register for the Masterclass when registering for the ATA Show. You will then automatically be registered for the course on the Learning Center. This will provide access to all online course materials before, during, and after the Show, as well as ability to attend in-person sessions.
Anyone registering for the Masterclass series will have access to pre-Show content on the Learning Center. Pre-Show video content from the presenters covering foundational skills in their area. (To be posted by mid-December 2023)
Registering for the Masterclass sessions provides access to both in-person and online versions of the material. and ask questions by typing them into the webinar platform. Kurt Smith, director of industry relations, will present these questions at the seminar.
If you are unable to tune into the Masterclass live, your payment still grants you access to the recorded content on the Learning Center after the Show concludes.
Those not attending the Show can purchase the course directly on the Learning Center to get access to prerecorded content, live streams of select sessions, and recordings of all sessions once they take place.
7:00 a.m. – 8:00 a.m. — Masterclass: Randy Walk
-TBD
7:00 a.m. – 8:00 a.m. — Masterclass: George Ryals IV / Last Chance Archery
-TBD
8:00 a.m. – 9:00 a.m. — Masterclass: Jeff Greer
-TBD
8:00 a.m. – 9:00 a.m. — Masterclass: Oliver Fischer & Kelsey Burkhart / Peak Strategic Insights / Quickfire
– Join Oliver and Kelsey, two industry experts, in an insightful conversation as they unveil the power of utilizing consumer data through innovative and creative marketing strategies. Oliver, renowned for his peak strategic insights, will demonstrate how direct-to-consumer, market-driven data can provide invaluable marketing answers. Learn from his expertise on leveraging consumer data to make informed strategic decisions that drive success. On the other hand, Kelsey will guide you on transforming these answers into actionable marketing strategies that deliver tangible and measurable results. Gain valuable insights on how to cut through the noise, prioritize sales, and build a brand-first approach that resonates with your target audience. Don’t miss this opportunity to learn from these seasoned professionals and unlock the potential of consumer data to revolutionize your marketing efforts.
7:00 a.m. – 8:00 a.m. — Masterclass: Jay Scholes/Outtech
-TBD
7:00 a.m. – 8:00 a.m. — Masterclass: Travis “T-Bone” Turner/Last Chance Archery
-TBD
8:00 a.m. – 9:00 a.m. — Masterclass: Guy Krueger/USA Archery
-TBD
8:00 a.m. – 9:00 a.m. — Masterclass: EJ Saunders/Blaze Digital Solutions
-TBD