Archery Industry Masterclass

2023 ATA Trade Show Dates

Mark your calendars! The 2023 ATA Trade Show will take place Jan. 11-13, 2023.

Archery Industry Masterclass sessions will be available the day before the Show opens:

Jan. 10, 2023
8:00 a.m. - 3:15 p.m. EST
Roms 136 and 137

For Questions:
Contact Kurt Smith, director of industry relations, at (507) 233-8138 or kurtsmith@archerytrade.org.

Attend the Masterclass Sessions

*Prices include access to ALL Masterclass courses.
*Prices do not include access to the Show floor.

All 2022 Masterclass Sessions are Available for On Demand Viewing

Members: $100

Buy the 2022 Masterclass Series here.

Register for the 2023 Masterclass Series here.

*Registering for the Masterclass series does not provide nonmembers access to the Show floor.

Before the Show:

Those attending the Show can register for the Masterclass when registering for the Trade Show. You will then automatically be registered for the course on the MyATA Learning Center. This will provide access to all online course materials before, during, and after the Show, as well as ability to attend in-person sessions.

Anyone registering for the Masterclass series will have access to pre-Show content on the MyATA Learning Center. Pre-Show video content from the presenters covering foundational skills in their area. (To be posted by mid-December 2022)

Online:

Registering for the Masterclass sessions provides access to both in-person and online versions of the material. and ask questions by typing them into the webinar platform. Kurt Smith, director of industry relations, will present these questions at the seminar.

After the Show:

If you are unable to tune into the Masterclass live, your payment still grants you access to the recorded content on the MyATA Learning Center after the Show concludes.

Not Attending the Show?

Those not attending the Show can purchase the course directly on the MyATA Learning Center to get access to prerecorded content, live streams of select sessions, and recordings of all sessions once they take place.

Click on the buttons in the key below to jump to that category.

Business

Retail Expectations for 2023 and Beyond

Hank Yacek - Point of Impact Group

8:00 a.m. - 9:15 a.m.

Room 136

TBD

Balancing Inventory to Maximize Margins

Hank Yacek - Point of Impact Group

11:00 a.m. - 12:15 p.m.

Room 137

TBD

How to Use Networking to Grow Your Business

Paul Black - Odins Innovations

12:30 p.m. - 1:45 p.m.

Room 136

TBD

Coaching

Building the Bowhunter's Mental Game

Larry Wise, USA Archery Level 4 Coach

9:30 a.m. - 10:45 a.m.

Room 137

Wise will discuss a six-step thought sequence that’s reliable, effective and easy for when bowhunters reach that “high-value moment” and don’t want to mess up. The six skills are establishing the proper shot objective, practicing the proper posture and process needed to release an arrow, executing good practice techniques, designing your focus map and using on-target gaze, using breathing and visualization, and writing and using positive self-talk.

Structuring a Meaningful Practice Session

Larry Wise, USA Archery Level 4 Coach

12:30 p.m. - 1:45 p.m.

Room 137

Wise will demonstrate seven elements that everyone should incorporate into their practice sessions to prepare for bowhunting scenarios and recreational or target archeryThe seven concepts are bow fit and balance, blank-bale form practice, field point and broadhead tuning, paper plant and effective distance shooting, distance shooting and pin selection, mental focus map practice, and single-arrow broadhead practice.

Marketing

Aligning Influencers with Your Brand or Business

Michelle Scheuermann, Archery Wire and BulletProof Communications LLC

9:30 a.m. - 10:45 a.m.

Room 136

Influencer marketing is a hot trend - but is it right for your brand or business? Not everyone asking for "free product" is a good fit. Conversely, the person with 200k followers isn't always the way to go. But how do you know? Let's discuss how to engage with influencers, where to find them, working out the deals, setting up the contract, requesting content and then using the content on your platforms, what happens when things go south and much more. Walk away feeling confident in connecting with influencers at the ATA Show and beyond.

Google My Business

Michelle Scheuermann, Archery Wire and BulletProof Communications LLC

11:00 a.m. - 12:15 p.m.

Room 136

TBD

How to Be on Camera

Michelle Scheuermann and Melissa Bachman

2:00 p.m. - 3:15 p.m.

Room 136

TBD