Anyone registering for a press badge must attend the ATA Show to cover the event as a journalist through print, film, radio or digital media. Any media person or anyone associated with a media group who is attending the Show to garner sponsorships, partnerships or to sell ad space, must register for a Media Sales badge. Press cannot solicit exhibitors. Those press personnel soliciting exhibitors will be banned from the ATA Trade Show. All press registering to attend the Show must be verified as a working journalist by providing digital samples of media clips (writing, video, audio, online publications, etc.) or by providing documentation such as a press card. Unauthorized filming/taping of exhibits, other than those exhibits for which written permission has been granted, will result in the revocation of all press credentials. Video crews may be escorted by ATA staff to and from their interview locations on the Show floor.

One of the following criteria must be met to qualify for a Press badge at the ATA Show:

1. Copy of valid press pass issued by an approved news organization or a membership card issued by a communications organization.

2. Copy of the most recent issue of an archery, bowhunting, hunting, conservation or outdoor publication that lists your name in an editorial position on the masthead.

3. Copy of or a direct URL link to a by-lined story published during the last 12 months that indicates you are a staff writer, reporter or regular contributor to an archery, bowhunting, hunting, conservation or outdoor publication.

– ​A web publication must be a previously established, independent site that is updated at least biweekly (every other week) with original news. This news must be archery or bowhunting-related. The site must have a proven track record of covering the archery and/or bowhunting industry.

4. Letter of assignment from an ATA Show Exhibitor. The letter, on the exhibiting company’s letterhead, must grant permission to you to shoot video of that’s company’s product exhibits or to conduct interviews, and must be signed, with e-mail and phone number. Permission must be obtained from each exhibitor you wish to cover.

5. Digital media press with your own media channels must provide proof of traffic.

– Those with less than 10,000 followers will be denied.

– ATA will approve or deny credentials to digital media based on the frequency and quality of the content posted.

6. Any journalist representing a media outlet that is not within the archery, bowhunting, hunting, conservation or outdoor industry must receive special approval from the ATA’s senior director of marketing and communications.

Individuals with an official press badge are permitted to use cameras or image capturing devices on the Show floor to photograph or film. ATA reserves the sole right to use any photographs, blogs, writing, Web copy, video tape, depictions, graphics, rendering, recordings, electronic images or publicity material received by or obtained by press attending the event, for whatever use deemed proper by ATA. ATA retains the exclusive right to include photographic, video and other visual portrayals of attendees, any exhibitors and any exhibit space, in any pictorial medium of any nature whatsoever for the purpose of trade, advertising, sales, publicity and otherwise, without compensation to the exhibitor, and all rights will be ATA’s sole property, free of any claims of the exhibitor or event press or any persons deriving any rights or interest from the exhibitor.