Exhibitor Set-Up Hours 

Monday, Jan. 5, 2026: 7:00 a.m. – 8:00 p.m. 
Tuesday, Jan. 6, 2026: 7:00 a.m. – 8:00 p.m. 
Wednesday, Jan. 7, 2026: 7:00 a.m. – 8:30 a.m. 

Exhibitor Move-Out Hours

Saturday, Jan. 10, 2026: 6:00 p.m. – 11:59 p.m. 
Sunday, Jan. 11, 2026: 7:00 a.m. – 1:00 p.m. 

ATA Trade Show Hours

Wednesday, Jan. 7, 2026: 8:30 a.m. – 6:00 p.m.
Thursday, Jan. 8, 2026: 8:30 a.m. – 6:00 p.m. 

Archery & Bowhunting Supershow Hours

Friday, Jan. 9, 2026: 10:00 a.m. – 7:00 p.m. 
Saturday, Jan. 10, 2026: 9:00 a.m. – 6:00 p.m. 

Location
We will be in Halls F – K, which equals Loading Docks 40-58. When you enter the Loading Dock area, Heritage will direct you where to go. 

Targeted Move-in Times
Targeted move-in times will be shared in October. If you have any questions or concerns about your move-in window, please email Theresa Reifsteck at Theresa.reifsteck@heritagesvs.com

Mobile App
The 2026 ATA Show Mobile App is back and better than ever! It will be full of excellent information that will help retailers find your booth. If you are participating in the Big Buck Tags, the Super Deal Gift Card, a Booth Event or are having a Show Special – all of those items are listed in the app! Retailers can also find you by product category, booth number, and more. So please go into your Exhibitor Dashboard, in the Exhibitor Resource Center, and make sure your information is up-to-date!  The app will launch in December. 

Register for Badges
Avoid the lines on-site and register your booth staff today! While you are in your Exhibitor Dashboard editing other information, register your booth staff. Registration will open on July 15.

View the Schedule of Events
There are plenty of events happening in 2026, including some new ones. We will have live entertainment, both Tuesday at the New Product Launch Happy Hour and Wednesday evening at the Industry Celebration, so plan to be there! 

Parking
Whether you have a vehicle under 30’ long or one over 30′ – we have you covered. Parking information coming soon.

The ATA Trade Show Team: Camille Stern, Sarah Haala, and Eric Dobberfuhl, are here to make this a great experience!