Exhibitor Set-Up Hours 

Monday, Jan. 5, 2026: 7:00 a.m. – 8:00 p.m. 
Tuesday, Jan. 6, 2026: 7:00 a.m. – 8:00 p.m. 
Wednesday, Jan. 7, 2026: 7:00 a.m. – 8:30 a.m. 

Exhibitor Move-Out Hours

Saturday, Jan. 10, 2026: 6:00 p.m. – 11:59 p.m. 
Sunday, Jan. 11, 2026: 7:00 a.m. – 1:00 p.m. 

ATA Trade Show Hours

Wednesday, Jan. 7, 2026: 8:30 a.m. – 6:00 p.m.
Thursday, Jan. 8, 2026: 8:30 a.m. – 6:00 p.m. 

Archery & Bowhunting Supershow Hours

Friday, Jan. 9, 2026: 10:00 a.m. – 7:00 p.m. 
Saturday, Jan. 10, 2026: 9:00 a.m. – 6:00 p.m. 

Location
We will be in Halls F – K, which equals Loading Docks 40-58. When you enter the Loading Dock area, Heritage will direct you where to go. 

Targeted Move-in Times
Targeted move-in times will be shared in October. If you have any questions or concerns about your move-in window, please email Theresa Reifsteck at Theresa.reifsteck@heritagesvs.com

Register for Badges

Avoid the lines on-site and register your booth staff today! While you are in your Exhibitor Dashboard editing other information, register your booth staff. Registration is open now! Click here to register.

View the Schedule of Events
There are plenty of events happening in 2026, including some new ones. We will have live entertainment, both Tuesday at the New Product Launch Happy Hour and Wednesday evening at the Industry Celebration, so plan to be there! 

Parking
Whether you have a vehicle under 30’ long or one over 30′ – we have you covered. Parking information coming soon.

The ATA Trade Show Team, Sarah Haala and Eric Dobberfuhl, are here to make this a great experience!