NEW PRODUCT LAUNCH SHOWCASE
The NPL Showcase is the first stop attendees will make to discover the standout items debuting at the 2026 ATA Trade Show. Displayed right next to the registration desk, these products will be available for viewing throughout ATA Show Week.
Exhibitors are encouraged to submit any new products they’re going to be launching at the Show into the Showcase. It’s FREE to enter! Attendees are then welcome to check out the latest products that are sure to impress customers in 2026. Throughout the week, attendees can visit exhibitors’ booths to learn more, place orders and stock up on these must-have products.
Companies featured in the Showcase are eligible to win awards, including:
– Best in Show
– Best New Bow
– Best New Broadhead
– Best New Release Aid
– Best New Technology
– Best New Gear
– Best Accessory
Deadline to submit is Dec. 12.
New Product Launch Unveiling and Happy Hour
Tuesday, Jan. 6, 2026 | 4-6 p.m.
Join us for FREE beer, networking, and entertainment by Nate Hosie!
While there, see the newest products of the year before anyone else. Our New Product Launch Unveiling and Happy Hour event will take place the evening before the Trade Show opens, making it the premier kickoff event of ATA Show Week.
Mingle with retailers, top brands, industry executives, and state agency members as we ring in the first trade show of 2026. Then, make plans to visit the exhibitors’ booths on the Show floor to learn more and get a closer look at the products unveiled during the event.
This event is members-only and open to exhibitors and attendees. Stop by to celebrate the unveiling of hundreds of new products being launched at the 2026 ATA Trade Show.
Sponsored By:
2025 Best in Show Videos
New Product Launch Showcase Gallery
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