NEW PRODUCT LAUNCH SHOWCASE

Jan. 6, 2026
4-6 p.m.

This event is members-only and open to exhibitors and attendees. Stop by to celebrate the unveiling of hundreds of new products being launched at the 2026 ATA Trade Show. See the products a day before the Trade Show opens, making it the premier of the premier events.
Join us for FREE beer, networking, and entertainment by Nate Hosie.

Exhibitors
Enter your new products into the Showcase and show them to attendees before anyone else in the market, a huge incentive to bring attendees to your booth.

Companies featured in the Showcase are eligible to win awards, including:

– Best in Show
– Best New Bow
– Best New Broadhead
– Best New Release Aid
– Best New Technology
– Best New Gear
– Best Accessory

VIEW THE SUBMISSION AND JUDGING CRITERIA

Attendees
Browse the Showcase to discover standout items that are sure to impress your customers in 2026. Then, throughout the week, visit exhibitors’ booths to learn more, place orders and stock up on these must-have products.

2025 Best in Show Videos

New Product Launch Showcase Gallery

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WE ARE HERE TO HELP THE INDUSTRY, TO HELP INDIVIDUAL BUSINESSES GET THE MOST OUT OF THE INDUSTRY, AND TO HELP YOU.

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