4:00 p.m. – 6:00 p.m. — ATA — New Product Launch Unveiling and Happy Hour | Hoosier Corridor | *An ATA Members-Only Event
Sponsored by Martin Archery, Obsession Bows and Allure Decoys

The NPL Showcase is the first stop attendees will make to discover the standout items debuting at the 2026 ATA Trade Show. Displayed right next to the registration desk, these products will be available for viewing throughout ATA Show Week.

Join us for FREE beer, networking, and entertainment by Nate Hosie!

While there, see the newest products of the year before anyone else. Our New Product Launch Unveiling and Happy Hour event will take place the evening before the Trade Show opens, making it the premier kickoff event of ATA Show Week.

This event is members-only and open to exhibitors and attendees. Stop by to celebrate the unveiling of hundreds of new products being launched at the 2026 ATA Trade Show.

1:00 p.m. – 2:00 p.m. — Last Chance Archery — Meet GRIV — Live at the LCA Booth!

World-renowned archer and elite coach George Ryals IV will be on-site for photos, tuning tips, and conversation.

Don’t miss your chance to meet one of archery’s most trusted voices.

Visit Last Chance Archery Booth #427.

2:00 p.m. – 3:00 p.m. — Zeus Broadheads — Tim Sylvia 5 Time UFC Champ and Blaine Anthony the Bear Whisperer

Blaine Anthony the Bear Whisperer and Tim Sylvia, 5 time UFC champ will be in the booth to talk about bears, MMA, deer, whatever. Tim and Blaine co-host Hitsquad Outdoors on Sportsman Channel.

3:00 p.m. – 3:15 p.m. — T.R.U. Ball & AXCEL Archery — $3,000 T.R.U. Ball Archery “Xtra Tough” Giveaway

T.R.U. Ball Archery makes releases that are “Xtra Tough” and you can get a Chance to Win with this Giveaway Drawing in Booth #717! T.R.U. Ball & AXCEL Archery will draw ONE Winner to receive a set of NEW 2026 Cerakote releases that include: 3 Blade Fusion (1ea Cloud White, Zombie Green, & Midnight Black), 3 Execute V2 (1ea Evergreen Cinch, 1 ea Terrain Cinch, & 1 ea Midnight Globo), and 3 RidgePoint Pro releases (1 ea Midnight, Evergreen, & Terrain)!!! This prize is Valued at around $3,000 Retail price! Highlighted descriptions of the new releases will be given prior to the drawing. Must be present to win. Drawing will take place around 3:15pm.

4:00 p.m. – 5:00 p.m. — Xpedition Archery — Xpedition Happy Hour

Xpedition is hosting a dealer / shooter appreciation social hour. Get ready to take aim and walk away with free prizes. It’s like target practice with a side of party!

4:00 p.m. – 5:30 p.m. — Martin Outdoors — Happy Hour with Cirera Mackenzie

Wednesday, 4:00-5:30 pm we will be hosting happy hour at our booth with Nashville country artist Ciera Mackenzie with special guest Tombo Martin.

4:00 p.m. – 6:00 p.m. — Bear Archery— Beer With Bear

Join us at the Bear Archery booth for free beer and prizes!

4:00 p.m. – 6:00 p.m. — Millennium Outdoors — Nate Hosie

Nate Hosie playing Millennium booth # 1347

5:00 p.m. – 6:00 p.m. — AAE — Join us at the ATA Show for a Complimentary AAE Happy Hour! 

Stop by AAE Booth #1647 on Wednesday, January 7 to relax, connect, and celebrate with our team.

Daily Giveaways!

Wednesday: Enter to win any Mountain Series bar setup

Thursday: Choose one rest to win — Prophet, Driven, or Prospect

Enjoy great company, chat with our team about new 2026 products, and make sure to get your shop orders placed if you haven’t already.

We can’t wait to see you there!

10:00 a.m. – 11:00 a.m. — Last Chance Archery — Meet GRIV — Live at the LCA Booth!

World-renowned archer and elite coach George Ryals IV will be on-site for photos, tuning tips, and conversation.

Don’t miss your chance to meet one of archery’s most trusted voices.

Visit Last Chance Archery Booth #427.

10:00 a.m. – 11:00 a.m. — Zeus Broadheads — Blaine Anthony the Bear Whisperer

Blaine Anthony the Bear Whisperer will be in the booth for a meet and greet. He hosts a brand new show called “Game On TV” on Pursuit Channel.

1:00 p.m. – 2:00 p.m. — Zeus Broadheads — Leigh Mcnasty – Social Media Star will be in the Zeus Booth!

Social Media Star and avid hunter, Leigh Mcnasty, will be at the Zeus booth for a meet and greet. Come on by and meet the man behind the comedic genius social media posts.

1:00 p.m. – 2:00 p.m. — Last Chance Archery — Meet Dave Poteat — Host of HUNTER on Sportsman Channel.

Dave trusts Last Chance Archery tools in his bow room and in the field — from tuning to final prep.
Please stop by, talk shop, and learn how the products he uses help him stay consistent and successful season after season.

2:00 p.m. – 3:00 p.m. — Zeus Broadheads — Twyla Jean – Hitmen Huntress, Meet and Greet

Twyla Jean, the Hitmen Huntress, will be in the booth for a meet and greet, discussing her adventures from around North America with keen insight into the behind-the-scenes world of making television shows.

3:00 p.m. – 3:15 p.m. — T.R.U. Ball & AXCEL Archery — $3,000 AXCEL Archery “Best in Bowhunting” Giveaway!

Don’t miss your chance to WIN BIG at T.R.U. Ball & AXCEL Archery Booth #717! The Lucky Winner will receive 4 Driver CK Slider Sights (1 Standard Triple Threat, 1 BridgeLock Ranger, 1 Picatinny Single, 1 Standard 3-Pin AccuStat II; Midnight CK), 1 Dually Accessory, 2 Antler Ridge Xile (1ea 10″ & 8″; Midnight CK), 1 X-Vibe Picatinny Accessory, and 1 Perfect Mount (Offset), all manufactured in the USA by T.R.U. Ball & AXCEL Archery. This amazing giveaway is Valued at around $3,000 Retail price! Highlighted descriptions of each product in the Best in Bowhunting Giveaway will be given prior to the drawing. Must be present to win. Drawing will take place around 3:15pm.

3:00 p.m. – 3:15 p.m. — TARGETTACK LLC — InsideArchery’s TargetTack® Giveaway

TargetTack is throwing a mini celebration on the ATA show floor—and you’re invited.

Join us at the TargetTack booth on Thursday, January 8th at 3:00 p.m. for the official InsideArchery TargetTack Giveaway Winner Announcement. If you entered the InsideArchery Retailer Giveaway before the deadline, this is the moment you find out if you scored four 12-packs of TargetTacks.

We teamed up with InsideArchery to thank retailers and range managers in their community with a high-value TargetTack prize package. Three lucky winners will each take home four Multi-Variety 12-packs of TargetTacks—one in every color we offer: orange, lime green, teal, and pink.

During the event, we will: – Announce all three winners live at the booth – Share a quick rundown of why TargetTacks are such a strong margin, fast-turn product for retailers – Be available for questions about wholesale, starter packs, and merchandising ideas

Even if you did not enter, this is a perfect time to swing by, meet the TargetTack team, and see why more shops are adding our American-made, veteran-owned brand to their shelves. Plus, get a demo of our products and try them out yourself.

Mark your show planner: Thursday, January 8th, 3:00 p.m. at the TargetTack booth. Come for the giveaway announcement, stay to discover a small product that can make a big impact for your customers and your bottom line.

4:00 p.m. – 5:00 p.m. — Xpedition Archery — Xpedition Happy Hour

Xpedition is hosting a dealer / shooter appreciation social hour. Get ready to take aim and walk away with free prizes. It’s like target practice with a side of party!

4:00 p.m. – 5:30 p.m. — Martin Outdoors — Martin Outdoors Happy Hour with Cirea Mackenzie

Thursday 4:30-5:30pm we will be hosting happy hour at our booth with Nashville country artist Ciera Mackenzie with special guest Laura Longnecker.

4:00 p.m. – 5:30 p.m. — Obsession Bows — Happy Hour with Cirea Mackenzie

Thursday 4:30-5:30pm we will be hosting happy hour at our booth with Nashville country artist Ciera Mackenzie with special guest Laura Longnecker.

5:00 p.m. – 6:00 p.m. — AAE — Join us at the ATA Show for a Complimentary AAE Happy Hour! 

Stop by AAE Booth #1647 on Thursday, January 8 to relax, connect, and celebrate with our team.

Wednesday: Enter to win any Mountain Series bar setup

Thursday: Choose one rest to win — Prophet, Driven, or Prospect

Enjoy great company, chat with our team about new 2026 products, and make sure to get your shop orders placed if you haven’t already.

We can’t wait to see you there!

10:00 a.m. – 11:00 a.m. — Zeus Broadheads — Blaine Anthony The Bear Whisperer – Meet and Greet

Blaine Anthony the Bear Whisperer will be in the booth for a meet and greet. He hosts a brand new show called “Game On TV” on Pursuit Channel.

11:00 a.m. – 11:30 a.m. — T.R.U. Ball & AXCEL Archery — $1,500 T.R.U. Ball/AXCEL Life “Favorite Picks” Giveaway!

T.R.U. Ball/AXCEL Life invites you to take part in a Chance to Win some of our Favorites! Picked by Brandon Reyes, T.R.U. Ball/AXCEL and Mathews Pro, these products were trusted during hunting season to harvest a trophy buck in Iowa. T.R.U. Ball & AXCEL Archery will draw ONE Winner at Booth #717 to receive 1 Driver CK (BridgeLock 3-Pin Accustat II), 1 Driver Dually Accessory, 2 Antler Ridge Xile (1ea 10″ & 8″), 1 X-Vibe Picatinny Accessory, 1 Execute V2 Globo, and 1 T.R.U. Ball Crewneck. This prize pack is Valued at around $1,500 Retail price! Highlighted descriptions of these products will be given prior to the drawing. Must be present to win. Drawing will take place around 11:30am.

1:00 p.m. – 2:00 p.m. — Zeus Broadheads — Leigh McNasty, Tim Sylvia and Blaine Anthony Meet and Greet

Blaine Anthony the Bear Whisperer, Tim Sylvia, 5 time UFC champ and Social Media star Leigh Mcnasty will be in the booth to talk about comedy, bears, MMA, deer, Sasha, whatever.

1:00 p.m. – 3:00 p.m. — Obsession Bows — Meet and Greet with Your Favorite Buck Commander “Tombo Martin” 

Meet and greet with your favorite Buck Commander “Tombo Martin,” get a picture, and come shoot these amazing new 2026 Obsession bows.

2:00 p.m. – 3:00 p.m. — Zeus Broadheads — The Crew from Hitmen TV Will be Doing a Meet and Greet

The crew from Hitmen TV will be in the booth talking hunting. TV personalities scheduled to be in the booth are Jeff Elliott, Twyla Wheeler, Dave Passon, Dave Hendrickson, Jerry Cottrell, and Blaine Anthony.

2:30 p.m. – 3:15 p.m. — T.R.U. Ball & AXCEL Archery — $1,200 T.R.U. Ball Bone Collector Meet & Greet + Release Giveaway

T.R.U. Ball Archery makes products that are the “Best in Bowhunting” and proudly represented by the Bone Collectors for several years. Visit Booth #717 for your Chance to Win with this Giveaway Drawing! T.R.U. Ball & AXCEL Archery will draw ONE Winner to receive 2 Full Sets of Bone Collector branded T.R.U. Ball Releases (2 ea BC Bandit, BC Scout, BC Assassin XT, BC Beast XT, BC T-Rex). This prize is Valued at around $1,200 Retail price! The Bone Collector team will be present in the booth for pictures and autographs prior to the drawing. Must be present to win. Drawing will take place around 3:15pm.

3:00 p.m. – 3:15 p.m. — TARGETTACK LLC — Guess-to-Win Contest Winner Announcement

Mark your show planner: the Guess-to-Win TargetTack Contest results go live on Saturday, January 10th at 3:00 p.m. at the TargetTack booth!

All show long, attendees have been stopping by our booth to study the clear container packed full of TargetTacks and submit their best guess. Now it is time to find out who guessed the correct number.

Join us at 3:00 p.m. as we:

· Reveal the exact number of TargetTacks in the container

· Announce up to 10 winners who guessed it correctly

· Hand out prizes and snap a few photos with our winners

Each winner will receive a 25-count loose bulk pouch of 3-inch TargetTacks in a randomly selected color. Winners can choose to pick up their prize right at the booth or have it mailed to their home after the show.

Even if you didn’t enter, this is a great time to swing by, cheer on the winners, and see why TargetTacks are quickly becoming a must-have accessory for ranges, shops, your range bag and backyard setups. Come for the reveal, stay to check out our new Shot Showdown targets and meet the TargetTack Family.