Big Buck Tags
The coupon book offers retailers exclusive deals from manufacturers and thousands of dollars in savings only redeemable at the ATA Show. Pick up your BBT coupon book at main registration.
Super Deal Gift Card
Every retailer will receive one Super Deal Gift Card with a minimum value of $150 to be used with any order or special offer from participating exhibitors.Get your Super Deal Gift Card with your Big Buck Tags coupon book at registration, find the best deal by visiting booths on the Show floor, determine the best deal for you, return to that booth to redeem your ONE-USE card and save BIG at the 2026 ATA Show.
Free Show T-Shirt
The ATA is giving one free T-shirt to each retailer account at the Show. Attendees can redeem the first coupon in their Big Buck Tags coupon book at the ATA Store to get their free T-shirt and learn about the ATA’s many programs. Extra T-shirts will be available for purchase.
Free Show Bag
ATA retailers can head to Retailer Pick Up to get their free Show Bag. You can use the bag to store pens, papers and swag from the Show floor.
JANUARY 7-10, 2026
INDIANAPOLIS, INDIANA