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AWARDS

The ATA’s Award Program honors those making a significant impact in the archery and bowhunting community, as well as companies launching new, innovative products. 

Impact

The ATA’s Impact Award is presented to people and companies that use their voice or platform to inspire others to enjoy and participate in and grow archery and bowhunting.

New Product Launch

The ATA’s New Product Launch Showcase Award is open to any exhibitor who launches a product at the ATA Show and submits their product into the New Product Launch Showcase. A panel of industry experts review the entries and give an overall 1st place, 2nd place and 3rd place award to companies for their new product design, innovation and ability to meet customer demands.

The 2026 ATA Show will also feature New Product Launch Awards for:
Best New Bow, Best New Broadhead, Best New Release, Best New Technology, Best New Gear and Best New Accessory.

Announcing the Winners

All award winners will be announced at the ATA’s Industry Celebration event on the first night of the Show, Wednesday, Jan. 7.

Award Ceremony 2025 Gallery

Morrell Impact Award
MJ Rogers Impact Award
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