Exhibitor Testimonials
See what exhibitors are saying about the ATA Show.
The ATA Show offers our team a unique chance to engage directly with our customers and discover the latest innovations in the archery industry. It serves as a key platform for reconnecting with industry colleagues, sharing insights and reinforcing the relationships we’ve built with our dealers over the year. This event not only highlights our brand but also provides crucial networking opportunities that help shape the future of our industry.
– Kimberly Saunders, Easton
It’s the perfect opportunity to launch new products and strengthen relationships with our customers. I appreciate the face-to-face interactions with our dealers, both old and new, and have formed many friendships over the years. The ATA Show is vital to our industry and we are grateful for all the ATA does. We can’t wait to be a part of it once again!
– Butch Thomas, Morrell Targets
The ATA Show is TenPoint’s most important show of the year because retailer engagement – and our ability to interact with over 600 archery-centric retailers – at the ATA Show greatly exceeds that of any other trade show. Retailers are the most important part of all sales. The ability to meet with, show, teach and excite retailers about our product line make the ATA Show the most important days of my year! Our dealers can count on two incredible ATA Show-only specials to add margin to their bottom line!
– Keith Arnold, TenPoint Crossbows
What great news! It makes the Trade Show worth attending for everyone in a big way!!! Hopefully, it will bring back the bow manufacturers who had no reason to attend previously because their reps had already had to battle their competitors in person months earlier. It will then help the dealers, when manufacturers want to grow their presence at the Show by holding back a couple big products to make their presence substantial.
…
It helps the NFAA by bringing another indoor tournament to the beginning of the year that will attract thousands from around the world to an easy access location. It helps grow archery and bowhunting by making the ATA Show strong again!
– Ben Summers, T.R.U. Ball Archery
JANUARY 7-10, 2026
INDIANAPOLIS, INDIANA