All press attending the Show must be verified as working journalists by submitting digital samples of their work, such as articles, videos, podcasts or other published content—or by providing documentation such as a press card. Unauthorized filming or recording of exhibits without written permission is strictly prohibited and will result in the revocation of press credentials. Video crews may be escorted by ATA staff to and from interview locations on the Show floor.

To qualify for a press badge at the ATA Show, you must meet at least one of the following criteria: 

1. A valid press pass issued by a recognized news organization or a membership card from a professional communications organization.

2. A copy of a recent issue from an archery, bowhunting, hunting, conservation or outdoor publication that lists your name in an editorial role on the masthead.

3. A copy of or direct URL link to a bylined story published within the last 12 months showing you are a staff writer, reporter or regular contributor to a relevant publication. For web publications: The site must be well-established, independently operated, updated at least biweekly with original archery or bowhunting news, and demonstrate a consistent history of industry coverage.

3. A letter from an ATA Show exhibitor, on official company letterhead, granting you permission to film or conduct interviews at that exhibitor’s booth. The letter must be signed and include contact information.

4. If you manage your own media channels (e.g., blog, podcast, YouTube or social media), you must provide proof of traffic. Applicants with fewer than 10,000 followers or monthly views will be denied. The ATA will evaluate digital media applicants based on content frequency and quality.

5. Journalists representing media outlets outside of the archery, bowhunting, hunting, conservation or outdoor sectors must receive special approval from the ATA to cover the Show.

Individuals with an official press badge are permitted to use cameras or image capturing devices on the show floor to photograph or film. ATA reserves the sole right to use any photographs, blogs, writing, Web copy, video tape, depictions, graphics, rendering, recordings, electronic images or publicity material received by or obtained by press attending the Event, for whatever use deemed proper by ATA. ATA retains the exclusive right to include photographic, video and other visual portrayals of attendees, any Exhibitors and any Exhibit Space, in any pictorial medium of any nature whatsoever for the purpose of trade, advertising, sales, publicity and otherwise, without compensation to the Exhibitor, and all rights will be ATAs sole property, free of any claims of the Exhibitor or Event press or any persons deriving any rights or interest from the exhibitors.