2026 ATA Trade Show Hours
Join us at the ATA Trade Show, Jan. 7-8, 2026, for the industry’s premier B2B event for ATA members only. Then, stick around as ATA Show Week continues for the all-new Archery & Bowhunting Supershow, Jan, 9-10, running alongside NFAA’s Rushmore Rumble archery tournament. Trade Show attendees can attend the Supershow at no cost with their 2026 ATA Show badge. Learn more at atashow.com.
Not a member? Join or renew today to attend and receive exclusive, members-only benefits.
Important 2026 ATA Show Registration Policies and Deadlines
ATA Members can continue to access their Member Dashboard to renew and/or register online at any time through the ATA Show. Registration for members is available up until the Show.
Attendees are required to bring their QR registration code with them to the show to be scanned at one of the express pass stations where their badge will be printed. Your QR registration code can be found in your express pass email received after you register for your badge. If you do not have your QR code with you on-site, you will need to go to the Main Registration counter and present a valid picture ID to pick up your badge.
If you would like assistance with the online registration process, please email registration@archerytrade.org or call (507) 233-8130 for additional assistance.
BADGE CATEGORIES AND PRICING
NON-EXHIBITOR BADGES
Membership Type
Archery Pro Shop Retailer
Archery Range
Archery Reseller
Archery Service Professional
Basic Retailer
Manufacturer’s Supplier
Media
Multiple Channel Retailer
Non-Profit / Government
Outfitter / Guide
Regular Distributor
Regular Manufacturer
Supporting
Included with Membership
4 free badges
4 free badges
2 free badges
2 free badges
2 free badges
No free badges
4 free badges
12 free badges
4 free badges
2 free badges
4 free badges
No free badges
No free badges
Additional Badges
$50 each, limit 6
$50 each, limit 6
$50 each, limit 4
$50 each, limit 2
$50 each, limit 4
$250 each, limit 5
$50 each, limit 4
$150 each, no limit
$50 each, limit 4
$100 each, limit 4
$100 each, no limit
$500 each, limit 4
$250 each, limit 8
EXHIBITOR BADGES
* Free badges for Exhibitors are distributed in a two-tiered allotment based on booth space:
– For booths 100-1,000 square feet: (4) free badges per 100 square feet.
– For booths 1,100 square feet or larger: An additional (1) free badge per 100 square feet.
Membership Type
Media
Non-Profit / Government
Outfitter/Guide
Regular Manufacturer
Regular Distributor (Exhibiting)
Sales Rep
Supporting
Included with Membership
Based on total booth space*
Based on total booth space*
Based on total booth space*
Based on total booth space*
Based on total booth space*
12 free badges
Based on total booth space*
Additional Badges
$150 each, no limit
$150 each, no limit
$150 each, no limit
$150 each, no limit
$150 each, no limit
$150 each, no limit
$150 each, no limit
PRESS BADGES
Registration Type
Press Group Member
Included with Approved Registration
1 free badge
Additional information required for press. See criteria and steps for becoming a Press Group member here.