MEDIA & PRESS

ATA SHOW WEEK 2027

JAN. 7-10, 2027 I INDIANA CONVENTION CENTER

Everything you need to cover the world’s largest
archery and bowhunting event.

MEDIA & PRESS

ATA SHOW WEEK 2027

JAN. 7-10, 2027 I INDIANA CONVENTION CENTER

Everything you need to cover the world’s largest
archery and bowhunting event.

PRESS CREDENTIAL OPTIONS

Choose the credential that fits your role.

EDITORIAL PRESS

For industry reporters, writers and journalists representing recognized news outlets.

Criteria and Verification

Who Qualifies

Editorial Press credentials are available to reporters, editors, writers, photographers and broadcast journalists representing recognized media outlets covering ATA Show Week for editorial purposes.

Verification Required

Provide at least one of the following:

-> Valid press credentials or professional journalism membership

-> A bylined article published within the past 12 months

-> A publication masthead listing your editorial role

-> A link to recent published work or media outlet

Important Information

-> Applications are reviewed individually by ATA staff.

-> Please allow up to seven business days for approval.

-> Editorial credentials are for news coverage only. Soliciting exhibitors or conducting sales activities is prohibited.

MEDIA
SALES

For ATA media members attending for business development. Membership required.

Criteria and Verification

Who Qualifies

This credential is for ATA Media Members attending ATA Show Week to meet with exhibitors, discuss advertising opportunities, develop partnerships and conduct business.

Verification Required

-> Be an active ATA Media Member

-> Provide current business documentation, if requested

-> Submit proof of publication, production or media business activity

Important Information

-> ATA Media Membership is required.

-> If you are not currently a member, you must complete the ATA Media Membership application before registering.

-> All applications are reviewed and approved by ATA staff.

DIGITAL CREATORS

For content creators, influencers and social media personalities covering the show.

Criteria and Verification

Who Qualifies

Digital Creator credentials are available to content creators, influencers, bloggers, podcasters and videographers who regularly publish original archery, bowhunting or outdoor content and plan to cover ATA Show Week.

Verification Required

-> Links to active websites or social media channels

-> Audience analytics demonstrating at least 10,000 followers or monthly views

-> Examples of recent published content

Important Information

-> Applications are evaluated based on audience size, content quality and posting consistency.

-> Creator credentials are intended for original event coverage and are subject to ATA approval.

-> ATA membership is not required.

-> Please allow up to seven business days for approval.

SHARED MEDIA POLICY

-> All credentialed media are expected to follow ATA Show Week media policies to help ensure a positive experience for exhibitors, attendees and fellow media.
-> Obtain exhibitor permission before filming or photographing inside booths.
-> Photography and video are permitted only in approved areas and in accordance with exhibitor permissions.
-> Respect exhibitor intellectual property, product embargoes and interview requests.
-> Failure to follow media guidelines may result in the revocation of credentials.