ATA Booth
The ATA Booth will house the ATA Store where you can purchase merch, learn about ATA’s Programs and Services and connect with ATA Staff to learn more on a topic of interest.
Shooting Lanes
Prioritize your shooting lane visit at the ATA Show and experience this a once-a-year opportunity to view demonstrations, try new products and get in-depth responses from product engineers and specialists. Capitalize on the chance to shoot new bows and test new products before they hit the market, while gathering intel for your sales strategy.
Bike Demo
Bike companies can also reserve demo space on the Show floor. Visit the Bike Demo area and try new products by taking them for a test drive and get in-depth responses from product engineers and specialists.
Food Court
Looking for coffee in the morning or a quick option for a lunch break in the afternoon? There will be food and drinks served right on the Show floor at the stands in the Food Court.
Featured Products
The Featured Products Showcase is a centrally located area of the Show floor that features most all products at the Show. ATA Trade Show attendees can visit the showcase to preview some of the industry’s top products.
Media Outpost
Dedicated to press and media members, this area is designed for creating content, such as podcast recordings, brand interviews and much more!
Super Deal Gift Card
Each retail company will receive one gift card that they can redeem for a Show-special offer from participating exhibitors. Deals will be worth at least $150.
ATA Bow Technician Certification Zone
Become a certified bow technician with recurve, compound, or crossbows thanks to the ATA's certification program. Sign up for the online potion ahead of time and complete your in-person practical on-site at the ATA Show!
Click here to register for your certification.
JANUARY 7-10, 2026
INDIANAPOLIS, INDIANA