The Connections event debuted at the 2020 Trade Show. It encourages attendees to network with retailers, manufacturers, ATA staff, and like-minded business professionals over beer, food, games and entertainment. The event offers the opportunity to learn, gather insights, and share practical knowledge about programs and revenue-generating ideas from industry experts.

The ATA Trade Show is a members-only event. All Show attendees and exhibitors are welcome to attend Connections, no ticket necessary, just show your ATA Trade Show badge.